Creating Stickers?
Think About These Tips...
Before You Begin To Design Your Sticker...
Leave Enough Time
to design and order - Frequently design suffers and money is wasted due to people putting off the sticker design until "I need them now". Production generally takes 5-12 working days but you also need time to go over ideas, consider manufacturer recommendations, and properly prepare the artwork.
Think About Your Purpose
in creating promotional stickers. What are your goals; building identity, advertising a specific event or product, pointing people to a web site...? Where do you ideally see the stickers design being applied; to car, to helmet, to computer, to equipment...? How will you be distributing the stickers; in the mail, hand out at trade shows or special events, co-op with another company, sold as a product...?
Your answers will affect the size and design of your stickers - be as specific as possible. You don't want to have finished stickers before you realize "oh no, it won't fit in the envelope", or "oh no, the adhesive isn't holding the stickers on our equipment", etc.
Look Around and Research.
What are other people in your industry using for promotional stickers? What isn't being done that may be effective? What stickers do you see out on the highway - why are they there - why do they work (or not work)? How can you do something powerful and unique while still effectively tying in with your other marketing efforts?
When You Design Your Sticker...
|
Keep It Simple! |
A sticker design needs to convey a message quickly, clearly, and often from a distance. Beware of small details, intricate graphics, more than three colors, and more than one simple message/image. Stickers are not newspaper ads. View them as very small billboards - design with a clear logo or a "headline". |
 |
Bigger Isn't Always Better. |
 |
The bigger the sticker the easier to see, right? True, but a promotional sticker won't be seen by anyone if it is never applied. Put big stickers on your company vehicles but give customers a sticker that they are willing and apt to apply somewhere. |
Consider Die-Cutting. |
A sticker's visual appeal and impact increases when graphics are enhanced by a custom shape (other than rectangular). Circles often have no added cost, and any custom shape is possible with the use of a die. A die is usually well worth the inexpensive one-time fee. |
Think In Reverse. |
 |
Just because you are printing on white vinyl doesn't mean the background of the sticker needs to be white. For a one color decal or sticker design use a printed color as the background and leave the copy white for more contrast and more appealing design. |
Consider Back copy. |
| If you are creating a promotional sticker, don't waste the white space on the back of the sticker decal. Use it for advertising, coupons, news, postcard copy, coop ads... any information you want to get into the hands of your prospects and/or customers. |
 |
Make It Clear? |
 |
If you are designing a sticker on clear material for application to windows, it needs white ink! White reflects light (more visible) while darker colors are translucent and blend with the dark window background. White vinyl is more visually effective than clear materials in 90% of the cases. |
How Sticky Do You Want It? |
Depending on your purposes, stickers can come with ultra-removable adhesive on up to a super aggressive adhesive. Static decals have no adhesive - although for the added price, and limited applications, these are seldom necessary. We also do not recommend stickers with adhesive "on the face" for inside window applications. These have more limited applications, are harder to apply, and usually not necessary. |
For more information about these tips and valuable information and ideas, check out our special report; Maximizing the Power of Promotional Decalswhich covers What promotional stickers can do for you, designing your sticker, utilizing back copy, and producing & purchasing your stickers.
Share your rough ideas, logos, and goals with our Idea Team here at Websticker.com We'll show you the best possible options at the best possible price - Just fill out our Quote Form and fax or e-mail ideas. You are under no obligation to buy from Websticker.com and will not be added to any mailing list.
