Quick Bumper Sticker
& Decal Design Tips
Before
You Begin To Design Your Sticker..
Leave Enough Time to design
and order - Frequently design suffers and money is wasted due to people
putting off the sticker design until "I need them now".
Production generally takes 5-12 working days but you also need time to go
over ideas, consider manufacturer recommendations, and properly prepare
the artwork.
Think About Your Purpose in producing promotional stickers. What's your goal.. building identity..
advertising a specific event or product.. telling people about your
web site? Where do you ideally see the promotional stickers being
applied.. to cars.. to helmets.. to computers? How will you be
distributing the stickers.. in the mail.. hand out at trade shows..
co-op with another company?
Your answers will effect the size and design of your
stickers - be as specific as possible. You don't want to have finished
stickers before you realize "oh no, it won't fit in the envelope"
or "oh no, the adhesive isn't holding the stickers on our equipment",
etc.
Look Around / Research. What are other people in your industry using for promotional stickers?
What isn't being done that may be effective? What stickers do you
see out on the highway.. why are they there.. why do they work?
How can you do something powerful and unique while still effectively
tying in with your other marketing efforts?
When
You Design Your Sticker..
| Keep It Simple! |
A sticker needs to convey a message quickly,
clearly, and often from a distance. Beware of small details, intricate
graphics, more than three colors, and more than one simple message/image.
Stickers are not newspaper ads. View them as very small billboards
- stick with a clear logo or a "headline". |
 |
| Bigger Isn't Always Better. |
 |
The bigger the sticker, the easier to see ...right?True.. but a promotional
sticker won't be seen by anyone if it is never applied. Put big stickers
on your company vehicles.. but give the public a sticker that they
are willing and apt to apply somewhere. |
| Consider Die-Cutting. |
A
sticker's visual appeal and impact increases when graphics are  complimented
by a shape other than rectangular. Circles often have no added cost,
and any custom shape is possible with the use of a die. A die is usually
well worth the inexpensive one-time fee. |
| Think In Reverse. |
 |
Just
because you are printing on white vinyl doesn't mean the background
of the sticker needs to be white. For a one-color sticker use a printed
color as the background and leave the copy white for a more effective
and appealing image. |
| Consider Back copy. |
| If you
are creating a promotional sticker, don't waste the white space on
the back of the sticker. Use it for advertising, coupons, news, postcard
copy, coop ads.. any information you want to get into the hands of
your prospects and/or customers. |
 |
| Make It Clear? |
 |
If you are
designing a sticker on clear material for application to windows,
it needs white ink! White reflects light (more visible) while darker
colors are translucent and blend with the dark window background.
White vinyl is more visually effective than clear polyester in 90%
of the cases. |
| How Sticky Do You Want It? |
Depending on your purposes,  stickers can come with ultra-removable
adhesive on up to a super aggressive adhesive. Static decals have
no adhesive - although for the added price, and limited applications,
these are seldom necessary. We also do not recommend stickers with
adhesive "on the face" for inside window applications. These
have more limited applications, are harder to apply, and usually not
necessary. |
For more information about these tips and valuable information
and ideas, check out our special report; Maximizing
the Power of Promotional Decals which covers What promotional
stickers can do for you, designing your sticker, utilizing back copy,
and producing & purchasing your stickers.
Share your rough ideas, logos, and goals with our Idea
Team here at Websticker.com We'll show you the best possible options
at the best possible price - Just fill out our Quote
Form and fax or e-mail ideas. You are under no obligation to buy
from Websticker.com and will not be added to any mailing list.
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"Sticker design and decal design tips for creating effective custom promotional stickers, decals and bumper stickers. Design custom stickers & decals for optimum advertising and marketing"
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