We live in a promotional world dominated by a variety of giveaways – from mugs and pens to bags and candies! These promo giveaways are marketing powerhouses with millions spent on them every year to highlight brands, causes and messages. Among these giveaways is a silent promo marketing warrior that has played a significant role in thousands of promotional campaigns across the USA – Promotional Stickers! A sticker may be wafer-thin and light-weight but it packs a powerful marketing punch!
Stickers are often written off as marketing tools in favor of more glorified giveaways and promo items. Here we examine 5 reasons why custom promotional stickers will never disappear from effective marketing campaigns:
1. High visual appeal that’s hard to beat!
A sticker is visually appealing and capable of diverting attention to the message highlighted on it. The more attractive the promotional sticker looks, the greater chances of it getting noticed. Use stickers with catchy graphics or messages to highlight your brand.
2. Hugely economical pricing
There’s no hiding the fact that promotional stickers rank among the lowest priced promotional products and giveaways. Purchase hundreds or thousands of them in bulk and better implement your marketing budget!
3. Quality and long-lasting visibility
Human psychology plays an important role in determining how stickers fare as giveaways. When your client receives promotional stickers that strike a personal chord, he will not discard them – he will stick it to a visible surface so that it can be viewed by all. You end up with quality visibility that will last months, if not years.
4. There is a sticker for all occasions!
Stickers can be used in a variety of promotions – both outdoor and indoor. Choose one that matches your business requirements best. Choose from a variety of shapes and sizes to ensure impressions are maximized.
5. Easy and convenient gifting
Stickers are compact and easy to distribute. They can be easily transported to events without incurring any hassles in transportation. They can be mailed as sticker postcards for minimal postage. They can be attached or included with other products or mailings.
Give Promotional Stickers a Chance! Chances are you’re eyes will open to one of the most underrated and powerful promotional tools available – especially for the low, cost. Need sticker ideas? Contact the creative, promotional sticker experts here at Websticker – we are always happy to brainstorm.
Jeff Nicholson is the founder and Creative Director at 
One Response
One thing about stickers/labels they will not go electronic. I agree that this product is inexpensive and highly recognized.
Thanks for this information because I think this product is mostly ignored and therefore not used as a solution.
Robert