How to Crank Word of Mouth Marketing Up to 11
Most businesses know word of mouth marketing is powerful. A recommendation from a friend, customer or colleague carries more trust than an advertisement because it comes from a real person with no obvious reason to exaggerate. Yet many businesses still treat word of mouth as if it were luck: provide a decent product, hope people […]
Guerrilla Marketing Ideas That Stick: Why Stickers Are the Ultimate Tool
Most businesses cannot outspend their competition. Fortunately, they do not always need to. Guerrilla marketing ideas are about finding creative, unexpected and affordable ways to get attention. It replaces massive media budgets with stronger ideas, strategic placement and tools people want to interact with. The goal is not simply to put another advertisement in front […]
Custom Logo Stickers: 5 Questions to Ask Before Printing
Putting your logo on a sticker seems simple enough. Upload the logo, pick a size, select a quantity and place the order. But, simply putting a good logo on adhesive vinyl does not guarantee good custom logo stickers — or one that people will actually use and display. The best custom logo stickers are more […]
The Ultimate Guide to Business Stickers – How Companies Use Custom Stickers to Market, Brand, Sell and Grow
Businesses order stickers for all kinds of reasons. They need a product identified, a package sealed, a promotion distributed, a customer rewarded, a message spread or a piece of equipment branded. Sometimes they just know they want business stickers and assume the purpose will become clear once they start working on the design. That is […]
Custom Sticker Postcards Case Study: Simple, Powerful, Marketing Tool
A Real-World Postcard Marketing Example That Keeps Working The Goal Positive Tracks wanted a better way to connect with event participants, donors, and sponsors from their Sweat for Good Games. Their goals were simple: They needed a postcard marketing approach that wouldn’t be thrown away right after it was received. The Solution Positive Tracks chose […]
Custom Waterproof Stickers: The Tiny Marketing Tool That Refuses to Quit
There’s something quietly powerful about a sticker. It doesn’t shout like a billboard or interrupt like a pop-up ad. It simply exists—on a water bottle, a laptop, a ski helmet—embedding itself into daily life like a friendly stowaway. And when that sticker is waterproof, it graduates from disposable novelty to long-term brand ambassador. Let’s dive […]
Custom Magnetic Bumper Stickers
Sometimes when people hear “custom car bumper stickers,” they picture sticky vinyl decals that live on a tailgate until the car gets sold or the message goes stale. There’s a quieter, cleverer cousin in the parking lot: custom magnetic bumper stickers. These are small, removable promotional magnets designed for cars that businesses can sell or […]
Fuel Tank Stickers & Decals – Maximize Marketing Effectiveness
Often when I talk about promotional stickers I offer the advice that bigger is not necessarily better. In the case of fuel tanks (and dumpsters, containers, large equipment, etc.) this is certainly not the case. Bigger and bolder can be awesome for fuel tank stickers. When applying stickers to tanks and equipment that you own […]