Custom Skateboard Stickers – Identity Builders

Now that we’re in the heat of summer and people are trying to spend time enjoying the great outdoors, I figured I’d delve briefly into the history of skateboard stickers. The sport originated in the 50’s and has maintained the status of “fad” for many years, however, a lack of interest from the masses helped […]

5 Reasons Why Promotional Stickers Will Never Lose Relevance

We live in a promotional world dominated by a variety of giveaways – from mugs and pens to bags and candies! These promo giveaways are marketing powerhouses with millions spent on them every year to highlight brands, causes and messages. Among these giveaways is a silent promo marketing warrior that has played a significant role […]

Effective Small Business Marketing – Sincerity is The ‘Secret Sauce’

A couple years ago, I was talking with someone who was, for me, a very challenging client. I’m all about cultivating relationships that result in opportunities to sell. This particular client seemed allergic to cultivating relationships for reasons I never really understood. I remember one such meeting, I was trying to explain to my client […]

Students Will Promote Your Product… For Free

Is your business targeting the college age demographic? The laptop is one of the most essential tools in a college student’s possession, but maybe businesses don’t realize the extent of the culture behind students personalizing their laptops. Students use the growing trend of custom stickers on laptops as a way to connect with similar people […]

Custom Vinyl Stickers for Cups & Water Bottles – Marketing Opportunity

Many colleges, universities and even towns have been banning the sales of plastic water bottles in an effort to help reduce their environmental impact. Instead of selling disposable plastic water bottles, they are adding water fill stations, where students and staff can fill a reusable water bottle (like Nalgene or Camelbak) that they bring from […]

6 Steps To Ensure Successful Project Completion

A staggering amount of projects go over-budget or exceed deadlines. A closer look at these faulty projects will show that they failed on several fronts – from lack of professional planning to poor communication levels at all stages in the project. This article will share 6 tips to make sure all projects at your organization […]