We live in a promotional world dominated by a variety of giveaways – from mugs and pens to bags and candies! These giveaways are marketing powerhouses with millions spent on them every year to highlight a brand or cause. Among these giveaways is a silent marketing warrior that has played a significant role in thousands of promotional campaigns across the USA. We are referring to stickers! A sticker may be wafer-thin and light-weight but it packs quite a punch!
Stickers have been written off several times as marketing tools in favor of more glorified giveaways. But they came back strongly each time. We examine 5 reasons why stickers will never disappear from promotional campaigns:
1. High visual appeal that’s hard to beat!
A sticker is visually appealing and capable of diverting attention to the message highlighted on it. The more attractive the sticker looks, the greater chances of it getting noticed. Use stickers with catchy graphics to highlight your brand.
2. Hugely economical pricing
There’s no hiding the fact that stickers rank among the lowest priced giveaways. Purchase hundreds of them in bulk and you will still end up well within your marketing budget!
3. Quality and long-lasting visibility
Human psychology plays an important role in determining how stickers fare as giveaways. When your client receives a personalized sticker, he will not discard it. He will stick it to a highly visible surface so that it can be viewed by all. You end up with quality visibility that will last months, if not years.
4. There is a sticker for all occasions!
Stickers can be used in a variety of promotions – both outdoor and indoor. Choose one that matches your business requirement best. Choose from a variety of shapes and sizes to ensure your message is viewed by all.
5. Easy and convenient gifting
Stickers are compact and easy to distribute. They can be easily transported to events without incurring any hassles in transportation.
Why not give stickers a chance for your next campaign? You will love personalizing them with your brand details!