I just learned something listening to Roy Spence speak at the PPAI virtual trade show. “Don’t Mess With Texas” is a saying that is not as old as I would have expected (1986) and it originated, not as a slogan for Texas bravado, pride and power, but as an anti-littering advertising campaign. Roy Spence helped … read more
Don’t let the ease of creating and executing a sticker marketing campaign make you complacent! Even in its simplicity, there are ways to make your efforts more effective. Here are some simple hacks you can implement at various stages of the sticker design process that will help enhance your success. Add Calls to Action Before … read more
I was recently interviewed by an ABC News affiliate in Florida. Based on my marketing expertise on marketing with stickers and decals newsman Adam Walser wanted to know if stickers and decals paid for by taxpayers and placed on squad cars, boats, motorcycles and other locations would make a difference in the upcoming election of … read more
Stickers for marketing work. In the simplest of terms this is because if properly designed, produced and distributed, promotional stickers provide a badge that advertises, encourages word of mouth, and identifies insiders. As our culture moves towards more online and electronic means of communication it becomes harder to see and spread physical badges, endorsements, and … read more
The designer’s question, “what do you want user (or viewer) to do,” brings up a dilemma when it comes to effective design of promotional stickers. For most advertising projects a designer is designing for one viewer or user – trying to grab their attention and impart the desired action (“pick up the phone”, “note these … read more
Websticker is the wholesale source for custom webcam covers and camera blockers. There is no need for expensive slide mechanisms that don’t work on many devices. A basic movable vinyl sticker can do the job and becomes an exceptional, low-cost promotional product for savvy companies and organizations. These security and privacy camera cover sticker sheets … read more
I’ve always wanted to write a children’s book. So, I did. It’s about a day in the life of our long-time company character, Ned. Ned spreads positive vibes and shows gratitude in everything he does. The book, I Love It Here!, is about loving and making the most of where ever you are and whatever … read more
Hey Friends! Ned here, thank you to all that participated in our Catch Kindness Campaign! My mission has always been to spread good vibes and we certainly want to continue spreading the love moving forward. We can brighten the world one sticker and one smile at a time! #CatchKindness. Pick up Free Catch Kindness stickers … read more
The meanings of “success” are varied. Generally the meaning of success is stated as; “a person or thing that achieves desired aims or attains prosperity.” Of course, the perception of success can vary greatly from individual to individual – what are the aims? What is “prosperity”? I tried to boil it down for my kids … read more
Advertising is just one slice of a much larger marketing pie. Marketing consists of all human interactions involved in doing business and making sales. Marketing can be broken down into three simple stages – Inviting people in, making them comfortable, and sending them on their way happy with more than they expect. Repeat. Of these … read more
