Websticker is celebrating its 30th year in business. Recent estimates show 20% of small businesses fail in their first year and 70% fail within ten years. With gratitude for their success, Jeff and Chris share some insights that helped them beat the odds. 1) Love What You Do. Find Your Niche and Become the Expert(s) … read more
When my son headed off to college everyone was excited. The school, Westminster College in Utah, sent out window decals for cars so new students (and parents) could show off their pride (and presumably the college could get a bit of free advertising and word of mouth). At a meet-and-greet more custom window decals were … read more
Though summer camps have a fairly limited season, promotional stickers are a fun and easy way to maximize visibility, keep people talking and stay front-of-mind all year round. Everyone loves stickers, especially kids, and there is no lower cost, higher visibility promotional item to keep campers, alumni, parents and prospects engaged. For camps it is … read more
Do you have fans, V.I.P.’s, insiders, friends, regulars, or people who are generally supportive of your business? Do you want them to talk about you? Do you want them to advertise and market for you for free? Simple. You need to arm them with an outdoor durable sticker. A badge that they will be happy … read more
There are three underlying reasons people display outdoor vinyl stickers on their cars, water bottles, laptops, or other visible locations. Vinyl stickers are generally displayed for promotional, artistic and/or personal reasons. Let’s take a look… A purely promotional sticker promotes a company, a place, a product, a person or an idea. A bagel shop, a … read more
Whenever “social media” is discussed most people immediately pigeon hole it into a computer related, online networking phenomena. After all the term originated and developed along with socially engaging websites and platforms. But, perhaps it’s time to broaden the definition and remember that social media does not necessarily just happen in a vacuum on the … read more
Rebranding is an update/change to the identity (logo, message, image, culture) of a company or product. This identity shift can be done for any number of reasons. I won’t get into the whys or hows of rebranding here, but once a new image, message and identity are in motion or completed and need to be … read more
I just learned something listening to Roy Spence speak at the PPAI virtual trade show. “Don’t Mess With Texas” is a saying that is not as old as I would have expected (1986) and it originated, not as a slogan for Texas bravado, pride and power, but as an anti-littering advertising campaign. Roy Spence helped … read more
I don’t believe in New Years Resolutions. If something is important to your growth and success why wait for the end of the year? With bad habits the sooner you break them the better. With good habits, they only become habits if you put time aside and do it… then do it again the next … read more
Don’t let the ease of creating and executing a sticker marketing campaign make you complacent! Even in its simplicity, there are ways to make your efforts more effective. Here are some simple hacks you can implement at various stages of the sticker design process that will help enhance your success. Add Calls to Action Before … read more
