Why “Don’t Mess With Texas” Was Brilliant Bumper Sticker Marketing – Case Study
I just learned something listening to Roy Spence speak at the PPAI virtual trade show. “Don’t Mess With Texas” is a saying that is not as old as I would have expected (1986) and it originated, not as a slogan for Texas bravado, pride and power, but as an anti-littering advertising campaign. Roy Spence helped … read more