Marketing is a vast field of advertising, communication, sales and relationships. The variations in style and execution are endless. Marketing can not be simplified into any sort of one-size-fits-all programs or plans because every business is different and advertising and marketing techniques continually change. But, I’ll try to simplify things down for you. There really … read more
One of the easiest on-line security measures you can take is to cover your webcams from spying eyes. We developed a goo free, movable vinyl sticker called a Gawk Stop about five years ago. It consists of a sheet of movable vinyl stickers that can be used to cover webcams on any tech devices. Custom … read more
Websticker would like to introduce Lesley Clark, as our new front line customer service representative. She’ll be trying to fill the very big shoes of Lexi Hildreth who has moved on to new exciting opportunities. Lesley brings a varied background to Websticker, with experience in Sales, Marketing, Conference Services and Bookkeeping, all of which contain … read more
You may have heard a term tossed around business circles about becoming a “category of one.” As the thought process goes, there is no reason to worry much about competition and market share if you are the only business with a certain unique product, or system, or identity. Too often small businesses don’t pay enough … read more
Websticker has been helping worthy causes for over 25 years with discounted and free marketing help and sticker production. This will continue through our Freely Fund and discount programs. But, our staff got together and agreed that along with our success comes an obligation to do more. We’d like to introduce our new Give Back … read more
The little things in your marketing can make a big difference in the success of your business. You probably won’t see it in many marketing books, but a simple smile is one of the most important and powerful marketing tools you and your employees possess. Whether you see customers face to face or work with … read more
There are three underlying reasons people display outdoor vinyl stickers on their cars or other visible locations. Vinyl stickers are displayed for promotional, artistic and/or personal reasons. A purely promotional sticker promotes a company, a place, a product, a person or an idea. An artistic sticker may add artistic flare – like a racing stripe, … read more
Rebranding is an update/change to the identity (logo, message, image and culture) of a company or product. This identity shift can be done for any number of reasons and I don’t want to get into the whys or hows here. But, once a new image, message and identity are in motion or completed and in … read more
In the last 35 years custom bumper stickers have gone through tremendous transformations. While, the average size of a bumper sticker has been shrinking, the power of stickers for promotional marketing has steadily increased. Today’s promotional bumper stickers may not actually be “bumper” stickers at all. Websticker, a company specializing in custom promotional stickers, has … read more
At Websticker we do a lot of work developing and designing sticker products for other companies and individuals. My blog post on How To Start A Sticker Business is the most visited page on our website. Clearly many people enjoy coming up with slogans and ideas for stickers and dreaming of all the people in … read more
