by Stick Freely
The purpose of a promotional sticker is to increase exposure and awareness of a company, brand, organization, belief, cause, etc. Of course, the only way this is going to happen is if people are actually seeing the stickers. Unfortunately, it’s not always realistic to rely on outside parties to display your stickers. One important method … read more
by Stick Freely
What’s great about a promotional sticker is that it’s viewed as a product, and not as an advertisement. People claim to hate advertisements, but we know that many of these same people love free “stuff”. If you’re looking for a fun and cost effective way to reach existing customers and new prospects, make promotional stickers … read more
by Stick Freely
Sticker campaigns are typically a lot easier to execute than other forms of marketing. Develop the marketing plan, design the sticker, decide where to stick them and distribute them, and you’re ready to go. Or are you? Have you written a press release yet? If not, this is something you should do before the campaign … read more
by Stick Freely
When you hand out your promotional stickers, in the hopes that recipients will display the sticker, you are essentially handing over some of the control in how your business is represented. This means that it’s important to take a closer look at these potential brand ambassadors and get to know who they are, where they … read more
by Stick Freely
Long before Internet, TV, or radio advertising even existed, people were using stickers to promote their product, cause, event, etc. In fact, stickers (or some variation of adhesive print materials) have been used for hundreds of years now. If you’re currently using stickers as a part of your marketing strategy, or if you’re thinking about … read more
by Stick Freely
Distributing promotional stickers is a creative, cost-effective way to reach customers and prospects today. With the right design, stickers can be powerful sales tools. Here are 5 tips for designing a more effective promotional sticker for your business: Plan ahead Just like any other marketing strategy you’d put forth for your business, sticker distribution requires … read more
by Stick Freely
Stickers only work as a part of a marketing strategy if they are seen. Stickers are only seen if people are displaying them publicly. Stickers that are (at best) hiding in desks or underneath piles of paperwork or (at worst) in the trash can, aren’t doing much good. If you want people to actually display … read more
by Stick Freely
There are really two steps when it comes to sticker distribution as a part of your marketing plan. The first step is designing the sticker. It’s important to design a sticker that accurately represents your brand. That means that the colors/imagery need to be consistent with all other branding efforts. It doesn’t really make sense … read more
by Stick Freely
With all of the talk about a shift towards online marketing, is there still a place for print marketing materials in the marketing mix? Absolutely! Print marketing materials can help generate awareness, build a brand, and assist in driving visitors to online properties via QR codes that create a cross channel experience. Print marketing materials … read more
by Stick Freely
Looking for a new way to raise money for your cause, organization, or event? Have you thought about selling stickers? If not, it’s worth considering! What’s great about selling stickers as a fundraiser is that the benefit is twofold. You obviously want to make some money from the sale of the stickers but what sets … read more
