I got an e-mail from Steve at Steve’s Biz Blog wondering about the best placement (to maximize impressions) for a promotional bumper sticker on a car. It seems a colleague involved in a political campaign had gone to a workshop and been told that the best location for a political sticker was the front, driver’s side bumper. Both Steve and I strongly disagree.
As I mentioned before in a post about bumper stickers getting votes, research and data on sticker and graphic exposure on vehicles is difficult to find. There are just too many variables to accurately quantify the number of impressions for a moving promotional sticker. Besides location on the vehicle; sticker size and design, vehicle type, driving style, roads traveled, places parked, other stickers on the car… all are going to play a role in the visibility, legibility and exposure of a promotional stickers.
Common sense would tell us that the best location on a vehicle for a graphic or custom bumper stickers is where the most eyeballs are apt to be naturally looking for the longest spans of time. In my opinion, the back of the vehicle as close to the average sight line of other drivers and pedestrians is going to be the optimum location. When a vehicle is parked, passed, followed, stopped at light, etc. the visibility is always better from the rear.
The optimum location for a promotional sticker on a car to maximize visibility is:
Top of back window, driver’s side.
Results will vary. I welcome others comments, experience and research data on this sticky issue.