In the last 35 years custom bumper stickers have gone through tremendous transformations. While, the average size of a bumper sticker has been shrinking, the power of stickers for promotional marketing has steadily increased. Today’s promotional bumper stickers are usually not actual “bumper” stickers at all.
Websticker, a company specializing in custom promotional stickers, has been at the forefront of marketing with promotional stickers for over 25 years. When we got into the sticker business, stickers were regarded like any other promotional product handout with a logo or name on it. But as the marketing/advertising potential for stickers has increased and been realized, promotional stickers have become an economical and essential tool in many marketing campaigns.
What’s important to remember about promotional stickers is that although they are basically mini-billboards, they are not perceived as ‘advertising’. Stickers applied in visible locations are personal recommendation and literal ‘signs’ of support for a business or organization. Supplying the right type of sticker to customers and fans takes advantage of practically free advertising space by turning those customers into a no-cost sales force and encouraging word-of-mouth advertising.
For a business to take full advantage of this marketing medium promotional stickers need to be a size and design that is appropriate and attractive to it’s target market so that the customer is more inclined to apply them in visible locations. Here in lies the reason larger traditional bumper stickers have been shrinking and/or disappearing. Smaller custom die-cut stickers can be stuck on helmets, laptops, phones, skateboards, windows, water bottles, lockers… anywhere. Smaller die cut stickers are not only more versatile than traditional bumper stickers they are more subtle. Exposure increases as people willingly spread a name, logo or statement into a much vaster public arena.
Companies and marketing directors have become increasingly savvy arming their customers and supporters with promotional stickers. At Websticker we have seen a steady increase in sticker hang tags, movable webcam covers, sticker postcards, sticker business cards, sticker sheets and other creative formats for delivering long lasting, identity building stickers and decals. Custom stickers are not just an inexpensive, trade show handout anymore. The marketing world is now finding creative ways to get these mini-billboards into the hands of everyone who can help spread the word.