Cold calling? Don’t want to do it. Travel? Trade shows?… No thanks. Follow up calls? Networking?… Not really my style. Let’s face it – I am not a salesman. But wait a minute… I am part of a successful, growing business and in order for that to happen “sales” obviously must be made.
“It must be your staff”, you may say. If there are functions of your business for which you are not strong, hire people that fill those, right?. That makes sense, but again, we appear to have an organization with no sales people at all – no cold calls, no pounding the pavement, no up selling, no commissions, no prodding people to “act now!”.
But, here’s my thought; perhaps active “selling” is just a part of what may make a good salesperson. Knowing the product, believing in the product, wanting to help all customers as much as possible – this is the other side of selling where as long as there are existing customers and a few new prospects coming in the door, outstanding customer service and high quality products can take care of necessary sales goals.
At Websticker.com we have a great, tried and true staff and there is NOT much thought put into “selling” people. What keeps us interested, motivated and the company profitable is actively “helping” people. Yes, we still need to put money and efforts into marketing, attracting new clients and communicating with existing clients, but, we let our service and products ‘seal the deal’, not a sales person. To me (and I think my whole staff), it’s about serving, not selling.
This isn’t to say selling and sales don’t have their place and there are certainly exceptional and effective sales people. We just seem to do alright without traditional salespeople and have a small business where justifying another salary would require more added sales than we necessarily want to inject into our systems. We like being small. We like spending time working personally with each customer. We like where we live and work. We believe in and have fun with the sticker products we design and sell.
Can we sell more and sell better? Sure, there’s always room for improvement. But, perhaps, for right now me and my staff are the perfect salespeople for meeting our company goals and, more importantly, meeting the sticker, decal and label needs of our existing clients and some of the people that find us on-line or hear about us from other happy customers.
By Jeff Nicholson