Returning visitors may notice there have been some major changes to our Websticker.com website. This is the first phase in a more major update. A website is always a work in progress. There is no such thing as a perfect website – just a website that is always evolving and attempting to optimize a visitors experience.
I think there are three main goals an “ideal” website should strive for when a visitor stops by (lands) on your site.
Step 1 – Communicate what you do, what you sell, who you are. Obviously, when someone comes in the door of your business you want them to know what you do, but, also what type of business you are running. Cheesy? High End? Personal? Generic? What is your identity? It’s that first impression that let’s them know they are either in the right place, or they are gone, bouncing right out of your site.
Step 2 – Confirm to visitor that you have what they are looking for – the information, the product, the experience. People visit for a specific reason – can you fulfill their needs? That is the important question for you as well as the visitor and it should be answered soon after they arrive.
Step 3 – Make it obvious what the visitor should do next. Where should they click for further info, for questions, for prices, for ordering? The next step in the process should be obvious and easy.
These steps may sound simple and obvious, but with growing amounts of information and multiple products it becomes something that always needs to be reviewed, tested and updated. In this current update for Websticker.com we eliminated pages completely, reduced the amount of links, pull down menus, options and clutter on each page, and updated information to reflect new or changing sticker production options.
Yes, we hope to improve our rankings in the search engines, but the main motivation is for a better, smoother visitor experience. Hopefully these new changes to our site better communicate who we are, where to find specific sticker information or sticker products, and what to do or where to go next to fulfill individual custom sticker needs. I’d love your feedback. But, keep in mind the next site update is just around the corner.
By Jeff Nicholson