While it’s true that promotional stickers help engage your customers with your brand, there’s a way to make it even more effective – by involving customers in the design process. In fact, the stickers themselves are a gift to your customers, so the process needs to be executed differently than other forms of marketing. Using stickers in your marketing campaign is all about them and how they identify with your business. Allowing customers to contribute to the design process heightens their awareness of your business and personalizes their experience. Here are some ways to involve your customers in the process:
Give Them Options
Everything you do to design your stickers will mean nothing if your fans don’t like them. After the stickers are distributed, it’s up to your fans to choose to use them or not. Sometimes, it’s better to give people options and allow them to choose between a few designs. Letting your customers choose the designs they like best will give your designers a chance to create stickers that people will spread.
Run Contests
Holding a contest is a great way to get people’s feedback about sticker designs. Social media platforms make this easier than ever! In addition to simply asking them which design they like the best, you can also ask them to explain to you why they chose the designs they did. This will help you gather insight into what works for your customers and what doesn’t.
Besides showing them a few designs that your team came up with, you also may want to run a contest asking people to submit designs of their own. If the sticker design was actually created by your fans, this helps to encourage sticker distribution even further! It will also help give your design team inspiration when coming up with any future designs.
Building Community
No matter how you decide to involve your customers when asking their opinions, it will go a long way in cultivating relationships between your brand and your fans. When people are asked to provide their opinions, they feel valued, which will turn them into long-term customers.
This whole process will expose more people to your business. When utilizing social media to run contests, it creates buzz around your brand. You can even offer prizes if you wish! This will raise awareness for your brand before the stickers are even ready for distribution, which also builds community. So, when you design stickers for your next campaign, you should definitely consider involving your fans in the process.
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