I recently wrote about some ways to waste money on promotional stickers. I’d like, through a series of posts, to dig into these mistakes a bit more. But, there is one easy way to avoid many of these mistakes before they happen. And, that is to listen. listen to your customers, listen to your gut, listen to your Uncle Pete – but, for goodness sake please listen to the experts that do this work every day and have seen thousands of dollars wasted on sticker design mistakes that simply don’t need to happen.
While Websticker can not guarantee the success of a sticker product idea or the marketing impact of a promotional sticker, we can (and do) offer consistent advice on ways to improve sticker designs and optimize marketing and production value. Our stated mission is to; “help businesses and organizations brand and market more effectively with stickers and labels” and for; “the peace of mind and success of our clients”. Fulfilling this mission often entails down-selling certain products and features. Yes, we want you to spend money with us, but our success depends on your success. Nothing pains us more than to have money wasted on unnecessary colors, images that are too complex, dull or difficult to see, sticker products that sits on a shelf and won’t ever sell, a sticker that is so big (or so ugly) so no one wants to apply it anywhere, and so many other avoidable mistakes.
It is one thing to ask opinions and even pay for professional advice, but it does absolutely no good if you don’t listen to the feedback you’ve asked or paid for. We understand how one can fall in love with a design or product idea, but it is at your own peril to avoid or ignore market research (however informal). Websticker’s strength that differentiates us from other custom sticker designers and manufacturers is our dedication to customer service and our customer’s marketing success. We won’t just print what you want – we confirm what it is you really want and then optimize in any way possible to meet those goals.
Whenever you are working on designs associated with your identity and marketing, I would suggest asking these simple questions to any production partners, “What do you think?” and “do you have any ideas that can make this stronger or a better value?” And, then stop and really listen to the feedback. There could be a valuable tweak or concept that strengthens a promotional product, saves you a bunch of money, or perhaps positively alters the overall identity of your entire company.