Don’t call us! Our market niche at Websticker is not “bargain hunters”. We prefer to focus on quality, design and creating/producing strong, identity building marketing tools. And, we want to work with people that understand and appreciate that. Approximately 90% of our business and sales are with repeat customers who appreciate the service, the product quality, AND the price.
If you are looking for “cheap” stickers there are plenty of options. But, if you are a business or organization looking to build exposure and word of mouth there are a few things you may want to keep in mind. Let’s revisit some older posts that may help clarify my promotional point.
Promotional stickers should be, well… promotional. That’s the point. In my opinion, to be promotionally effective, art matters, design matters, professional opinion matters, quality matters, distribution matters.
How to make sure cheap stickers give you even less value. With minimal effort companies can burn through money, get zero promotional value, and perhaps even damage their brand… immediately and over the long haul.
Here is a quick list of what I view as the 7 most common mistakes people make when buying custom stickers (yea, going cheap is one of them).
The durability of your stickers reflects the durability of your brand. When advertising with stickers, if colors fade or material starts to peel off there is more than the stickers that look cheap.
Effective sticker design – who, what, where – With stickers great design can be difficult with the need to appeal to different users/viewers.
How to design the ultimate promotional sticker – There are three underlying reasons people display outdoor vinyl stickers on their cars or other visible locations.
First Dates and Sticker Design – Sure, you can just show up and let your reputation (if you have one) and pretty face (if you have one) make an impression, but…
I could go on, but hopefully I’ve made my point. Some custom stickers might appear cheap, but in the end they could be a terrible value and bad for your brand!