It may seem obvious that promotional stickers and promotional products in general are more than commodities. But, more and more printing companies and distributors are missing the “promotional” part of “promotional products”. The focus seems to be moving away from the art, the design, and marketing effectiveness towards the numbers – costs and quantities.
One meaning of “commodity” according to Webster’s is “a mass-produced unspecialized product.” Promotional products should be, well… promotional. That’s the point. In my opinion, to be promotionally effective, art matters, design matters, professional opinion matters, quality matters, distribution matters – it’s not just about how cheaply and how fast you can get products in your hands or into customer’s hands.
Sure, in some instances there is a place for quick and cheap. But, if the purpose is long term promotion – building identity, advertising, starting conversations… then of course, design and quality are essential as they represent who you are. If the product or service you sell is not shabby, cheap, or cheesy, it’s best to make sure your promotional products aren’t perceived that way as well.
When buying promotional products and custom stickers make sure someone is helping advise, choose and design a product that is truly promotional. Unfortunately, for many on line printers and distributors it is more about moving and profiting from a commodity than helping your business succeed.
Websticker can help advise, design and produce any high quality, custom promotional products.