So, you’re shopping around, comparing custom sticker prices. There are options. Many, many options. The quality all looks to be similar so why not just go with the cheapest? Well, to pull out some old cliches, “looks can be deceiving” and “you get what you pay for”. It is essential that you look beyond the apparent cheap price and dig into the actual value. When advertising with stickers, if colors fade or material starts to peel off there is more than the stickers that look cheap – your brand can look cheap and shoddy as well.
It is important to understand there are currently hundreds of print methods, materials, inks and companies offering sticker printing. Quality can range from Avery sheets run through an ink jet printer or drawn on with a marker, on up to screen printing durable stickers on specialty materials with poured polyurethane doming thrown on for good measure.
The important question to ask when promoting with stickers is not how much they will cost but are they going to do the job required and is the design and product going to best reflect your identity and brand. Yes, perhaps the sticker only needs to last through one weekend event, but it still better remove cleanly and easily after that event.
But, if you have a company, band or message that is in it for the long haul, every aspect of your marketing needs to properly reflect who you are (your brand) – your advertising, your store, your employees, your logo, your guarantee, your follow-up… and your signage, labels and promotional stickers. And thinking long term, it may make a difference if a durable sticker holds up outside for 4 years or for 2 years. So, by all means shop around for the best price on custom stickers. But, check samples if in doubt and make sure you confirm details on durability, print method, guarantees and if there are any options to make the sticker a stronger more enduring piece of your marketing and identity.
And don’t forget to get quotes and information from us here at Websticker. Start by reviewing various styles and options for custom stickers.
2 responses to “Durability Of Custom Stickers Reflects Durability Of Your Brand”
It is always a bummer when bands print paper labels instead vinyl stickers. I understand they have tight budgets, but in most cases, shelling out a little extra money is worth having stickers that can end up on cars, skateboards, lampposts, etc. The purpose of stickers is to boost your exposure, and if someone gets a cheap, paper label at a show it is more than likely going to end up on someone’s t-shirt or on the floor, giving it no promotional value.
I couldn’t agree with this more. So often I see stickers that are completely faded or peeled up and half off of a car window of a company that 1. I can’t even recognize, or 2. obviously cuts corners on their product (not to mention that it looks awful). For example, if it were an outerwear company, if they cut corners on their marketing tactics, why wouldn’t they cut corners on the materials or details that make a good product (i.e. taped seams, good stitching, zippers that work, liner that doesn’t tear)?