So, you’re shopping around, comparing sticker prices. There are options. Many, many options. The quality all looks to be similar so why not just go with the cheapest? Well, to pull out some old cliches, “looks can be deceiving” and “you get what you pay for”. It is essential that you look beyond the apparent cheap price and dig into the actual value. When advertising with stickers, if colors fade or material starts to peel off there is more than the stickers that look cheap – your brand can look cheap and shoddy as well.
It is important to understand there are currently hundreds of print methods, materials, inks and companies offering sticker printing. Quality can range from Avery sheets run through an ink jet printer or drawn on with a marker, on up to screen printing durable stickers on specialty materials with poured polyurethane doming thrown on for good measure.
The important question to ask when advertising with stickers is not how much they cost but are they going to do the job required and is the design and product going to best reflect your identity and brand. Yes, perhaps the sticker only needs to last through one weekend event, but it still better remove cleanly and easily after that event. Or, perhaps you’re in a punk band called Crap that is breaking up after the next gig – you may want a sticker that reflects your name and projected longevity. Ok, durable stickers aren’t for you. Go super cheap.
But, if you have a company, band or message that is in it for the long haul, every aspect of your marketing needs to properly reflect who you are (your brand) – your advertisements, your store, your employees, your logo, your guarantee, your follow-up… and your signage, labels and promotional stickers. And thinking long term, it may make a difference if a durable sticker holds up outside for 4 years or for 2 years. So, by all means shop around for the best price on stickers. But, check samples if in doubt and make sure you confirm details on durability, print method, guarantees and if there are any options to make the sticker a stronger more enduring piece of your marketing and identity.
And don’t forget to get quotes and information from us here at Websticker. Start by reviewing various styles and options for custom stickers.