Effective promotional sticker design (and display ads, t-shirts, billboards, etc.) is like a first date. Sure, you can just show up and let your reputation (if you have one) and pretty face (if you have one) make an impression. But, if your date is someone you really want to impress, influence and hopefully see again, then perhaps you want to bring a little more to the table. A mix of color, humor, body language, wit, and a keen interest in their needs may make a much stronger impression that leads to further conversations and perhaps a longer term relationship.
What makes you unique? How can you pique someone’s interest and leave them wanting more? Business, sales, advertising, graphic design and promotional stickers are just like any human interaction – you want to leave a good first impression and make a connection. And whatever you do, don’t walk away from the table without leaving a way to get in touch (or find out more). It is going to take more than one date or one impression to build a relationship.
