I encourage you to stretch your perception of what a promotional sticker can be. If you think the main element of a sticker design needs to be a logo, think again. The purpose of a promotional sticker (and marketing in general) is to connect with your core customers and clients in hopes they will proudly display your sticker and spread the word about your company, product or idea. Most organizations (not all) need more than just a logo to make this connection.
Think about the main interests of your market when you’re developing your sticker marketing strategies. Are there slogans, images, quotes, or humor that would make them smile and want to pass it on? If your logo alone can’t fire people up to spread the word, brainstorm the many other possible designs and slogans that might. Your logo or name still needs to be on there somewhere but it can be as small as is necessary to properly present your Core Connecting Concept (CCC) or image.
What is at the core of your marketing identity that you want people to know – that will connect with their own identity – and that they will gladly broadcast? There certainly is no reason to limit it to one design. Most of the successful sticker marketers I know offer a choice of sticker shapes to accommodate the diversity of their fans. Different sizes, different colors, different slogans – these choices make your customers feel important and increase the strength of a connection and the chances of them showcasing and spreading your CCC and your identity. After all, it’s their identity too – They are not just promoting you, they are promoting themselves. So, stop “advertising” with just a logo and start connecting (marketing) with designs that truly resonate with your core customers and fans.