I talked in a recent blog post about increasing status as vital to growing a business. I’d like to look a bit closer at how stickers can solidify relationships with your fans and best customers and give them the badge that allows them to broadcast (show off) that status (while promoting you in the process). These may be called achievement stickers, reward decals, recognition stickers, milestone stickers, gold member stickers, etc.
Let’s go though some examples of different businesses and how they are using stickers to reward, recognize and build status with best customers. Properly designed and delivered these stickers then build the organizations status by encouraging word of mouth, advertising and branding, and encouraging others to build their status as an honored, special insider.
Ski Resorts: Besides the general branded promotional stickers that all visitors and fans should have access to, smart resorts are recognizing and rewarding their best customers with custom stickers. Cool, exclusive stickers can be offered for 25 ski days, 50 ski days, 100 ski days, etc. Something customers can shoot for and a way for the resorts to offer gift and special recognition of best customers and fans.
Bars & Restaurants certainly have their best customers who are most likely to talk up and bring in new customers. Sure they can be offered discount cards, a special party, and other insider perks, but if they are your best customers AND the people most likely to be out marketing you (for free) why not give them a simple tool to boost that exposure and word of mouth?
Retail Stores (on and off line): Perhaps not as evident as a ski area or bar, retail stores have their share of best customers and big spenders. Why not recognize gold status customers with a badge/sticker that promotes the store, the niche, and acknowledges the status of these important insiders?
Non-Profit Organizations: Stickers can and should be used to increase direct mail open rates and donation amounts (while also increasing exposure and word of mouth). But, why not step it up a notch with the gifts/stickers for your most important supporters?
It should be mentioned that if stickers are meant to be special gifts for special people they should also be a special design or style. Have a promotional sticker for everyone and something obviously different and unique for your VIP’s. For instance a domed stickers, vinyl transfer stickers or brushed gold chrome stickers usually have a much higher perceived value.
There are many ways to show your customers how much you care, but I believe it is an excellent addition and status builder to offer recognition (which also doubles as a marketing medium and status builder). Best customers and fans are the ones most likely to apply your promo sticker in a visible location. They are your evangelists – It is part of their life and identity and confirms their status and relationship with you.
Websticker is here to help with the design and production of any promotional sticker, but we especially enjoy helping companies solidify relationships with their best customers and fans.