Hang tag stickers are a great way to distribute promotional stickers with every product you sell. I just bought a fleece shirt that had a sticker attached and it reminded me of a few key factors to remember when designing and attaching stickers to products.
1) Make sure you have a tab or die cut that keeps the hole off of the promotional sticker design itself.
2) Don’t forget to utilize sticker back printing for more info, coupons, QR codes, etc. Maximize the utility and print area of tag.
3) Don’t forget to indicate that the tag is a sticker! It’s amazing how many companies pay extra to print the sticker tag and then do nothing to indicate to the customers that it is a free sticker. It costs nothing extra to add a simple arrow and quick phrase on tab or perimeter of sticker design to indicate “peel and stick”, “stick it”, “Peel Here”, or even just “STICKER!”. The little arrow will help them notice where to peel up the sticker and encourage adding the sticker to a car, snowboard, notebook… anywhere. The stickers will never go anywhere or further promote your company if customers don’t realize the tag is a sticker in the first place.
4) Sticker quality matters. Remember this is a sticker that will reflect your identity and hopefully be placed somewhere that will promote your company for years to come. Don’t go with a cheap over laminated paper or a print method that will fade within a year. If you are a quality company with quality products your promotional stickers should also promote quality.