There are certain promotional stickers that are recognizable to millions of people – logos that build identity day after day, year after year. In the ski industry, Sugarloaf, a ski mountain/resort in Central Maine has been very effective in spreading their simple logo with promotional stickers for over 50 years. There are Sugarloaf stickers stuck on all seven continents and all over the world. This one sticker design is making an impression on millions and millions of people daily.
So, what’s the secret to this identity-building phenomenon? A long-term identity building campaign built on simplicity and consistency. Here’s a quick plan for others trying to dominate their industry with an enduring promotional sticker:
1) Start with a strong logo that reflects who and what you are. Keep it simple. Incorporate a specific color and shape to enhance overall recognition and impressions.
2) Make thousands of custom (screen printed) stickers every year and distribute them liberally to anyone who wants one (or five).
3) Continue. Don’t change logo. Don’t stop distributing.
Of course, for this to work you need a great, consistent product/service so that there are always enthusiastic people to help spread the word – and the stickers.
For help in creating a promotional logo sticker legend in your area, industry, or the world contact us at Websticker.