Do a search on-line for “political campaign products” and you’ll get thousands of results. But, open the door to any of these linked resources and take a closer look. You’ll find that most are selling the same products, showcasing the same layouts, and there isn’t a friendly face anywhere in sight to offer assistance. If winning elections and campaigns requires standing out from the crowd and communicating a unique message, then why do so many candidates and campaigns settle for bland, cookie-cutter graphics and products?
The reason for the abundance of generic, outdated looking campaign products is twofold;
• Most candidates and political organizations don’t realize the true marketing potential of certain custom campaign products.
• They mistakenly believe that high level custom design and creative work are financially out of reach.
Not all custom campaign products are created equal but at Websticker we help separate the good, the blah, and the totally awesome, and offer free design services to maximize effectiveness. It’s unfortunate that many candidates and campaigns are not capitalizing on the full exposure and advertising capabilities of professionally designed and produced promotional products.
Many people mistakenly still think advertising is all about the number of impressions. In politics, pure name recognition still definitely counts. But, Making a good impression and encouraging word-of-mouth, that’s what can really make the difference in a campaign.
Marketing and advertising have changed tremendously over the last 35 years. Now, more than ever it is about standing out from the crowd and being talked (tweeted, blogged, commented…) about that creates buzz. People no longer have the patience or attention span to be force fed advertising from strangers. So, what does this mean for Political Campaign Products? How can candidates and campaigns stand out?
Campaigns should focus on the main custom campaign products that generate word-of-mouth (are seen by a lot of people) and are viewed as testimonials, not paid ads. That means yard signs and, the most important, promotional stickers. I don’t say “bumper stickers” because I’d encourage people to think beyond the “bumper” – beyond the same layout, colors, shape and size as everyone else. Once your identity is established on these two essential products the design components can be utilized on other needed campaign products like banners, lapel stickers, buttons, door knob hangers and other custom political products dictated by what best fits the individual campaign. Give supporters the tools they need to spread the word.
We recommend you contact Websticker to go over personal goals, needs, and to brainstorm creative ways to get people talking… and voting for you.
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One response to “Most Political Campaign Products Are Not Delivering Votes”
Just to add to this Press Release… I recommend reading a previous blog post; http://customstickers.blogspot.com/2010/01/political-bumper-stickers-on-cars.html This I think reinforces my opinion that stickers are by far the most important and powerful campaign promotional tool.
On the other end of the spectrum, I'd say custom pens, keyrings, balloons, refrigerator magnets and some other campaign products are a complete waste of money. Why? They only target one person. Why spend promotional dollars advertising to one person when for less money you can spread mini-billboards far and wide – and build votes?