Whenever “social media” is discussed most people immediately pigeon hole it into a computer related, online networking phenomena. After all the term originated and developed along with socially engaging websites and platforms. But, perhaps it’s time to broaden the definition and remember that social media does not necessarily just happen in a vacuum on the … read more
Rebranding is an update/change to the identity (logo, message, image, culture) of a company or product. This identity shift can be done for any number of reasons. I won’t get into the whys or hows of rebranding here, but once a new image, message and identity are in motion or completed and need to be … read more
I just learned something listening to Roy Spence speak at the PPAI virtual trade show. “Don’t Mess With Texas” is a saying that is not as old as I would have expected (1986) and it originated, not as a slogan for Texas bravado, pride and power, but as an anti-littering advertising campaign. Roy Spence helped … read more
by Websticker
Who invented the bumper sticker? Where and when did bumper sticker printing begin? At Websticker we are very interested in this history as we sell millions of custom stickers per year. We thought perhaps some other people might be interested in a bit of sticker history as well. I traveled down to Gill Studios (long … read more
I don’t believe in New Years Resolutions. If something is important to your growth and success why wait for the end of the year? With bad habits the sooner you break them the better. With good habits, they only become habits if you put time aside and do it… then do it again the next … read more
Don’t let the ease of creating and executing a sticker marketing campaign make you complacent! Even in its simplicity, there are ways to make your efforts more effective. Here are some simple hacks you can implement at various stages of the sticker design process that will help enhance your success. Add Calls to Action Before … read more
Though most screen printed bumper stickers have utilized a “removable” adhesive since the 1960’s, persistent myths about bumper stickers damaging cars continue. Bumper stickers have come a long way since the 1940’s when people tied cardboard signs to bumpers with wire. Today’s sticker adhesive choices for custom printed stickers range from “super tac” to “static” and … read more
I was recently interviewed by an ABC News affiliate in Florida. Based on my marketing expertise on marketing with stickers and decals newsman Adam Walser wanted to know if stickers and decals paid for by taxpayers and placed on squad cars, boats, motorcycles and other locations would make a difference in the upcoming election of … read more
Stickers for marketing work. In the simplest of terms this is because if properly designed, produced and distributed, promotional stickers provide a badge that advertises, encourages word of mouth, and identifies insiders. As our culture moves towards more online and electronic means of communication it becomes harder to see and spread physical badges, endorsements, and … read more
by Guest Poster
A word from Lesley in Quoting Department – Not sure what size stickers you need? We can help! The size field on our quote form frequently stumps potential customers. I can sympathize to this baffling question- before I started working at Websticker, I didn’t have a sense for standard sticker sizes either! It took me … read more
