Penzeys Spices has created some of the largest, most ambitious sticker campaigns we have had the pleasure of helping produce at Websticker.com. Their strategy of using stickers as gifts—not as advertisements—is a perfect example how to enhance product offerings and spread goodwill while strengthening their identity.
One simple, yet powerful, positive sticker message can be seen with the “Kind Heart”sticker which came as part of their Kind Heart Gift Box. The gift boxes, with four jars of spices, are an inexpensive gift product. Penzeys also had a “Teachers Care” bumper sticker which is part of their Teachers Gift Box. The low cost stickers enhance the value of the gift products while also putting a bit of the Penzeys culture into the receivers hands so they can spread the love (and discover Penzey’s on-line catalog).
Another successful promotion is the “Love People, Cook them tasty food” sticker—a favorite among chefs and cooks alike. According to the Penzey’s team, “So much good happens when people cook for each other. We like to encourage everyone who cooks to be happy and comfortable with whatever their cooking interests and experiences might be. So we share a simple, yet important message to love the people in your life by cooking them food just the way they like it. The bumper sticker is just a little way to help people remember what’s important.”
Penzeys also takes advantage of the precious space on the back of the sticker. They print the company logo and encourage visits to their e-commerce website. Plus, by stating that the sticker is removable, and will not damage paint or leave residue, they further promote a positive message and image. Perhaps most importantly, the “damage free” message helps to ensure that their stickers get stuck! There are thousands and thousands of Penzey’s stickers being driven around the country today. The stickers aren’t billboards or ads, just messages of kindness, love and cooking that support what their brand is all about.
Penzeys’ positive messaging through promotional stickers should be an inspiration to all of us. Do you have a product that can be enhanced with a simple sticker? Do your fans and best customers have an easy way (promotional sticker) to show their support for your organization and encourage word-of-mouth advertising? Websticker is here to help with ideas, designs and production of a custom sticker product that can best spread and build your unique identity.