At Websticker.com we’re always on the look out for actual data on the promotional power of stickers. Solid research and studies are hard to find. One can assume hundreds and thousands of impressions are made from large vinyl graphics on the sides of vehicles, bumper stickers on the backs of cars, and even small die cut stickers on helmets, bikes, notebooks, etc.. But depending on where the sticker is applied, the size and design of the sticker, and the travel routes and visibility of the sticker, there are just too many variables to get any accurate data on visibility and influence.
So, a short video interview caught my eye today of Kevin Ambler, state representative from Florida, who visited The ASI Show in Orlando. In the video Kevin mentions, as an elected official, political bumper stickers are his favorite promotional product. He further states;
“The bumper sticker – based on the research that we have shows that if you put [a sticker] on the car of one of your constituents, it is worth between three and six votes.”
That’s incredible! I’m not sure what “research” he based that statement on, but there it is. If accurate, even if you paid people to put your political or promotional bumper sticker on their car it would be more economical than any other advertising medium.
The key, of course, is getting a high percentage of your political bumper stickers applied to vehicles out making impressions (or earning “votes”). To optimize that promotional power you need the optimum size, optimum product, and optimum design at the best price. That’s where Websticker excels. We are all about design, service, and optimization. When You Want Your Name to Stick…. Websticker.