At Websticker we’re always on the look out for actual data on the power of marketing with stickers. Solid research and studies are hard to find. One can assume hundreds and thousands of impressions are made from large vinyl graphics on the sides of vehicles, bumper stickers on the backs of cars, and even small die cut stickers on helmets, laptops, notebooks, etc. Depending on where the sticker is applied, the size and design of the sticker, and the travel routes and visibility of the sticker, there are just too many variables to get any accurate data on visibility and influence.
“The bumper sticker – based on the research that we have shows that if you put [a sticker] on the car of one of your constituents, it is worth between three and six votes.”