Sticker campaigns are typically a lot easier to execute than other forms of marketing. Develop the marketing plan, design the sticker, decide where to stick them and distribute them, and you’re ready to go. Or are you? Have you written a press release yet? If not, this is something you should do before the campaign launches.
A quick search online for “launch sticker campaigns” reveals something interesting. Nearly every result returned on the first page leads to a news article or a press release. By not writing and distributing a press release of your own, you could be missing out on some valuable press. Here are some tips that will help boost the success of your press release.
Why a Press Release?
So why should you write a press release, anyway? In short, a press release will help promote your campaign. You’ve spent a lot of time making sure your stickers will be part of a successful marketing campaign. The more people who know about what you’re trying to accomplish, the more successful it will be.
Make it Newsworthy
Simply saying that your company is launching a sticker campaign isn’t quite enough to generate interest. In order to increase the success of the press release, you need to spin it into a “newsworthy” item. Telling people why you’re doing it, and why people should care about your campaign, is something that will make your release a winner.
It’s All About the Angle
To do this, it’s really about the angle you present. The main idea is to tell people why your stickers are worth sticking! If you can find a human-interest element, local angle, or a spin related to current events, you increase the chances of your press release getting picked up by a news source. Why did your business create the stickers in the first place? This is information that should be included in the release. Some examples of angles you can take are:
• Using the sticker to promote a coupon or discount code.
• Designing a sticker that will bring awareness to a certain cause.
• Holding a contest for customers to choose the design they like best.
• A product launch that is associated with the new stickers
News Writing Style
Most successful press releases are written in an “inverted pyramid” style – the same one used for writing media news articles. If the article was to be picked up by the media, they may choose to run your release as is, rather than use their own resources to rewrite it. When your release is well-written, you increase the likelihood that they will pick it up, as many newspapers don’t have the resources to spin your release into an original article.
If you’re not writing at least one press release with every sticker launch, you’re potentially missing out on some great publicity. When a news outlet picks up your story, it increases awareness. The more people who know about your stickers and distribute them, the better!