What if someone gave you a car? The only hitch, you’d need to drive it on certain routes, in certain cities, at certain times and it’s totally wrapped with blazing graphics. If you were paid $100. per month, what then would you be willing to display on your own car? Or, what if all your gas was paid for? There are many companies out there doing innovative things with mobile advertising and there’s probably plenty of room for more. But, is this the most cost effective use of stickers for marketing? Is this the future of marketing with custom stickers and vinyl graphics? I don’t think so. We don’t really need more locations for ads – we need more locations for referrals and more word-of-mouth advertising from Fans.
Promotional stickers are a very cost effective marketing medium but there is a huge difference between what someone chooses to display on their car and what one is paid to display on their car. Not only will the sizes and styles vary greatly but often one is viewed as a recommendation from a “fan” and fellow traveler and one is viewed… well, as just another in-your-face advertisement. I am fascinated by what people put (or are willing to put) for free on their cars as statements, decorations or for support for an organization, place, or lifestyle. And, where exactly is that line between a sticker advertisement and unsolicited recommendations from loyal, excited fans? How far can you push and encourage (perhaps even bribe a little) volunteers to turn a low cost promotional sticker into a mini-billboard driving sales, traffic, building identity and generating word-of-mouth advertising for your business?
I’ve talked about this question a bit before in a Blog about promotional stickers on employee vehicles. Do all the employees in your company have a logo sticker on their car? What about friends and family? What minimum effort would it take for your company/organization to be getting this low-cost exposure?
I just read about a politician that asked a room full of people something to the effect of, “raise your hand if you would not put my bumper sticker on your car” when no hands were raised he sent his staff out to the parking lot to make sure every car got his political campaign bumper sticker. That’s a bit questionable and thank goodness for removable adhesive, but you get the idea. People (preferably fans) can certainly be encouraged and at a minimum asked to support you by displaying a sticker on their car.
There are many effective pieces to today’s marketing puzzle. Promotional stickers are just one piece encouraging consumers to naturally market to each other. Promotional stickers advertise, build identity, and support promotions. Are you maximizing the effectiveness of this low cost marketing tool? Websticker.com is here to help design and produce the most economical and effective stickers possible. The rest is up to you.
By Jeff Nicholson