The GoalA popular theme park was looking to add to the list of merchandise they provide to their annual pass holders and wanted the list to be easily updated every year. They previously offered a variety of wearable items along with custom pens or pencils but wanted a unique product that could promote their brand outside of pass holder’s homes and offices. A sales specialist had a strong partnership with the theme park and their marketing rep and the two were able to collaborate on a product idea that would be valuable to both the theme park and pass holders.
The SolutionWhile there were several different products that would have been great choices for the theme park’s needs, after careful consideration, the marketing rep. and sales specialist decided that full color, promotional magnets were perfect for promoting the park’s brand. Not only did the outdoor quality, promotional car magnets have the potential to be viewed millions of times throughout the year, it was also a fun and functional product for the pass holder to show off their annual pass holder status. The 4” x 5.5” promotional magnet was printed on durable magnetized vinyl with bright, vibrant full color imprint that made the theme park’s logo and message pop. The pass holders had the opportunity to share their passion for the brand and park experiences, while the theme park had the chance to build even stronger customer loyalty.
The ResultThe bumper sticker magnets were a great addition to the wide range of merchandise provided by the theme park. The product was created for annual pass holders and the client has reordered the magnetized product with a new design every year. The item quantities also began to increase as the pass holder magnets grew in popularity along with the park itself.