It can be lonely job being a hard core advocate for the power of promotional stickers for businesses and organizations. Even some of our best clients at Websticker don’t fully realize the role and potential of the custom stickers they order. Awareness of stickers as a marketing medium has improved significantly over the last 25 years that I’ve been in the business, but there definitely is a lot more room for further understanding and utilization of promotional stickers within marketing programs.
Most marketing books do not even have a passing mention of promotional stickers. I wrote an entire book about it. Why? Chapter 1 starts with this quote from Shepard Fairey, “Stickers are the most effective promotional tool for the price.” I then start the book with this explanation.
The marketing power of stickers is overlooked and underestimated and it’s time to change that. Stickers are one of the least understood, most underutilized, yet most cost effective marketing tools. I will show you exactly how to put this guerrilla marketing weapon to work for you.
Stickers are already being used as a powerful tool for thousands of companies in many different industries. How powerful can stickers be? Have they tipped political races? Yes. Have they helped build large corporations? Yes. Have they been key in the survival and growth of small businesses? Yes. Has anyone gotten rich with a good sticker idea? Yes. Have stickers saved lives? Well, yes (see page 10). So, why haven’t you heard more about them and why isn’t there a chapter on promo stickers in every marketing book worth it’s salt? Good question – and one of the reasons I was compelled to write this book.
Stickers not only promote businesses and products, but ideas, art, people and culture. Stickers also, unlike other marketing tools, reveal much about the people that display them. Stickers are badges of support and badges of culture. But, I’ll touch on that a bit more as we dive in deeper. For now, just understand that promotional stickers are not like any other marketing medium – they need their own analysis, their own plans, their own design techniques… and their own book.
This book is filled with hidden gems and ideas that can help transform your business? For example, 90% of word-of mouth conversations happen off-line, not on social media channels. Do your fans and best customers have an easy way to show their support for your organization and encourage word-of-mouth marketing off-line? Have you branded every product and every bit of real estate you control or have access to? This book will help stimulate ideas and maximize the effectiveness of a sticker campaign that starts conversations, strengthens customer relations and helps grow your organization.