Just saw this great article at FastCompany.com which is an excerpt from the book Make Something People Love – Lessons From A Start-Up Guy by Alexis Ohanian. It’s about the start of Reddit. Great endorsement of the power of custom stickers for start ups and small businesses. I love this from Alexis;
“this marvelous community of communities owes its existence to a massive advertising budget of…$500. To date that is the sum total of money that has been spent advertising reddit. Five hundred dollars, and every dollar of it spent on stickers.”
This is also of sticker and marketing interest;
“The focus was on building a great product and a community online–the stickers were just an excuse for people to show their allegiance. Stickers have now become a currency for startups.”
Check out the book or read the excerpt here
