There are many different print methods for stickers. When searching for custom stickers online, digital printing is by far the most prevalent production method. But, when it comes to quality outdoor stickers, traditional screen printing is still the best choice.
Why? Well the short answer is that screen printing utilizes thicker, more vibrant, longer lasting inks.
At Websticker we have access to many print methods and utilize different processes depending on the job and needs of the customer. Besides screen printing we offer offset (1+ year durability) and digital (2+ year durability) printing on a variety of materials suitable for outdoor use. So, we don’t have a business interest in pushing screen printing. It’s just a fact – currently screen printing is still the best.
Here’s a bit more insight into the advantages of the thicker, UV light cured, pigmented screen printed inks:
Durability – Glossy screen printed inks are very resistant to chemicals and abrasion. They also won’t fade or chip with long term exposure to sun and outdoor elements for *3-5 years. There is no need for added laminates.
Color Vibrancy & Accuracy – Thicker inks means more vibrant, solid colors and more accurate **Pantone color matches.
Other print methods may be more appropriate on some projects (like a small run) or four color process stickers. But, for higher quantities and higher quality stickers (for instance a sticker that is being sold) the value points to screen printing.
Remember, just like your employees, the quality of your stickers represent the quality of your brand/business.
Here is a video with an inside peek into a large scale screen printing operation. Not all ***manufacturers use this method for sticker production and not all screen printers are using the same presses, materials and inks, but this will give you an idea of how the screen printing process works.
*screen printed transparent and neon/fluorecent inks are an exception to the 3+ year lifespan.
**use Pantone Solid Coated numbers for color matching.
***when buying custom stickers make sure to double check the print method, durability, and what guarantees are offered.
2 responses to “For Stickers, Why Screen Printing Is Still Best”
Nice information, this is very helpful blog
I totally agree. I screen print anything that has to last outdoors. I could print them digitally and laminate, but a lot of my business is utility companies and contractors. The warning decals need to last without being replaced every couple of years.