Shepard Fairey was doing it (and was arrested for it) before he became a famous artist. Alexis Ohanian one of the founders of Reddit admitted to it (in writing) and has gone on to be a respected entrepreneur and writer. And I admit, I’ve done it. We’ve all stuck stickers in places we did not necessarily have permission to be sticking things. There can be a fine line between art and vandalism – promotion and graffiti.
Street sticker “artists” and law enforcement may have different ideas about where an acceptable stickering “line” might be, but for businesses and promotion I have a few general rules of etiquette. “Please stick responsibly” is an often used mantra, but what exactly does that mean?
I say, go ahead (when no ones looking) and slap up a sticker. But, stay away from cheap, paper stickers – those leave a mess for everyone (the viewer, the cleaner and your brand). These custom vinyl stickers are best. And, don’t stick on the front of signs – the authorities get a bit more touchy when safety is involved… or tourism… or the economy is effected.
And don’t forget, there are plenty of places you can legally place your stickers. Like everything you own and anywhere you can join a grouping of other cool stickers. Many bars, sport shops, clubs are happy to add to their sticker collections and decor… just ask if they’ll include your sticker.
What do you think? Where are great places to stick promotional or street stickers? The trick is for them to be in a visible location but not so in your face or trashy looking that local governments, business owners and residents want them cleaned up.
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