Promotional stickers offer a simple and cost effective way to market your brand. Stickers also offer a way for a brand or business to be an integral part of life and pop culture. Because it is affordable, small businesses can maximize this strategy to build brand awareness and engage their target demographic.
Every small business can benefit from adding promotional stickers to their marketing campaign. Here’s why.
Engage People with Your Brand in a Fun Way
Most people have fond memories of stickers, mainly because they are used in a positive way throughout childhood. Since they were an integral part of parents’ and teachers’ positive reinforcement strategies, stickers still bring a smile to people’s faces in adulthood. Stickers are fun, and a brand can be seen as fun and accessible when used properly. This gives your business a greater chance to engage with customers and encourage further word of mouth in the community.
Inexpensive Solution for Repetition in Advertising
With advertising, repetition matters. That is why you often hear the same radio ad for weeks at a time. The more often people are exposed to your message, the more likely they are to take action. Unfortunately, most traditional tactics are very expensive, making them inaccessible to small businesses. Promotional stickers solve this problem because they are an easy, inexpensive way to repeatedly get your brand in front of the customer and prospects.
Promotional Stickers Encourage Marketing Simplicity
When small businesses launch, they are often intimidated by marketing because they see it as too complex. As a result, they fail to put together a marketing plan. The good news is that marketing doesn’t need to be complicated, and neither does the marketing plan. Tactics such as using promotional stickers can be simple, low-cost, and effective.
Encourage Ease of Distribution
Effectively distributing the stickers is important and will help make the strategy as effective as possible. There are several tactics businesses can use. These include:
• Having the business distribute the stickers in carefully controlled locations, which allows them to predetermine who sees their brand.
• Passing stickers to whomever will take them, and letting them stick them wherever they please – a tactic which can help a brand gain an even wider influence.
• Using contests and incentives to encourage people to place the stickers in clever locations.
All three of these methods are relatively simple to accomplish. Some businesses may benefit from one tactic more than others but a good strategy in the beginning is to utilize all three and see which people respond to.
Promotional stickers offer an easy and affordable way for small businesses to showcase identity and spread the word about their brand. And, of course, stickers are fun. If people like and relate with the design or the message, they will participate and proudly stick them on their personal items.
As with any marketing medium, to maximize exposure and value the sticker needs to be the appropriate quality and properly designed. That’s where Websticker can help.