With all of the talk about a shift towards online marketing, is there still a place for print marketing materials in the marketing mix? Absolutely! Print marketing materials can help generate awareness, build a brand, and assist in driving visitors to online properties via QR codes that create a cross channel experience. Print marketing materials are still relevant and they still work. Your standard print marketing materials include mailers, brochures, posters, signage, and business cards. And let’s not forget about stickers!
Here’s why stickers make great print marketing collateral:
First and foremost- stickers are fun! They remind us of our childhood and our sticker books. Although stickers aren’t just for children! People of all ages can enjoy stickers and often use them as a form of personal expression. They can be affixed to just about anything – notebooks, car bumpers, water bottles, walls, windows, mirrors, laptops, tablets, books, and more! Unlike other print marketing materials, stickers are viewed as a gift. As a marketer you can get creative with your stickers and create awesome designs and sticker collections that encourage recipients to hold on to them and display them.
Stickers are meant to be displayed on things, and many of these things are taken on the go. What’s great about that is that the sticker is not only keeping the brand, organization, event, etc. in which it represents top of mind for the person wearing/displaying it; it is also creating brand awareness among other people that notice it.
They create a community
Displaying a sticker is a way to connect to a cause, organization, company, etc. and to likeminded people that have the same interests or participated in the same event. Think of the “I voted” and “I donated blood today” stickers. To take advantage of this, marketers should get creative with it and encourage people to share pictures online of themselves wearing the sticker or displaying it on something. Create a hashtag so people can easily find others in social media that are involved.
Low cost per impression
Sticker costs vary depending on the type of sticker or label that you’d like designed and printed, but the cost is so much lower than other marketing channels that have significantly lower reach. Unlike a direct mail piece or a flyer, people will hold onto and display a cool sticker, perhaps for years!
Stickers can be used in a number of ways. They can serve as a branding tool, a promotional tool, or a fundraising tool. That’s right; you can earn money for your organization by selling branded stickers!
The key to successfully using stickers as part of a print marketing strategy is investing in high quality, custom-made stickers. You want to create something that people will proudly display and wear!