Are you designing or buying custom stickers in hopes customers and supporters will drive them around on their cars? If so remember this key point:
It’s not about you, your organization, your product, or your clever message.
A promotional sticker must resonate with the displayer. It’s personal. Like what they wear… or how they cut their hair. If someone put’s a sticker on their car they are saying something about their self, what they believe, or who (or what) they are proud to be associated with.
Promotional stickers can not be designed like billboards or advertisements or they won’t be promotional at all, because they won’t be applied on cars or in visible locations. An effective sticker campaign begins with effective sticker design. An effective sticker design begins with knowing and connecting with your supporters.
Create a (sticky) badge for them, something they are proud to be associated with and fits their lifestyle. It’s not an ad. It’s not a billboard. It’s not about you.