I harp constantly on the need to think beyond the bumper when creating promotional stickers. If you are looking to maximize impressions and impact you want stickers that are versatile and can be stuck in any number of locations (indoor and out) – especially where your target market will see them. For ski areas, being on cars is nice but being on helmets and equipment is essential as well. For bands, you want to be on guitar cases, equipment, bathroom walls, etc. (as well as cars). For business to business advertising you ideally want to be on laptop computers.
Don’t think that having a promotional sticker on a laptop is worth much? An article about Cameron Herold talked about him selling sticker space on his laptop for $2500 a pop. He sold space on his cell phone as well. Obviously, in the right locations displayed by the right person there is a lot of value in putting a logo/sticker in front of a targeted market. I’m not suggesting you sell space on your laptop (though maybe you should consider it if you do a lot of travel and high profile speaking engagements) or that you pay to be on someone else’s laptop. What I am recommending is to be aware of the best locations, events, target audiences… and design promotional stickers that have the best chance of showing up, being seen, and being talked about – for free.
Websticker recently worked on the creative and design for a sticker for Business Beware. Business Beware helps raise awareness of difficult to please customers, helps resolve payment issues, and offers a location for businesses to not just complain but do something about problem customers. A typical bumper sticker or car sticker would be of absolutely no promotional value in this case. We needed to create a sticker that had the best chance of getting in front of business owners, peeking interest and starting a conversation. So, we went with custom laptop stickers – a small sticker that could go on notebooks, laptops, office equipment… places business folks would likely apply it and other businesses associates would see it.
We didn’t just make a sticker of the Business Beware logo, instead we used one of their mantras, “The Customer is Not Always Right” as the main design element to get business owners attention and draw them into the conversation (and the businessbeware.biz website). In my view this promotional sticker will have much more mileage and garner more attention than a larger logo sticker ever could.