A while back I read this in the Kiplinger Letter;
“Promotional giveaways are back in vogue, catching fire again. Promotions provide a bigger bang for the buck than regular ads do because consumers use and hold on to them. They decorate refrigerators or sit on desks, serving as constant reminders of a firm’s brand name. Think of them as gifts that keep on giving… and keep on advertising.”
Now a lot has changed in the last few years, but if anything, the strength and value of certain promotional products has only increased. Let’s take promotional stickers for example. When stickers are placed on cars or other visible locations they not only encourage word-of-mouth marketing but are perceived by the public as a product or personal recommendation (badge) not an advertisement.
Years ago I did a cost comparison between a 1/3 page magazine advertisement, a billboard advertisement, and 250,000 promotional stickers. At the time all three cost about the same price although the magazine and billboard only would have about a month of exposure. The stickers can last 3-5 years out on cars. And again, the stickers aren’t perceived as advertisements but as gifts and badges. Of course, all stickers given away may not end up in a visible location, but even a small percentage of stickers applied to cars, water bottles, laptops, and equipment can be powerful and economical marketing.
Guerrilla marketing and word of mouth marketing are more important than ever. Businesses need low cost ways to get noticed, build identity and encourage word-of-mouth. The best bang-for-your-bucks is to tap into the power of your fans and supporters by giving them a gift that can keep on giving.
Wondering how to go about creating a powerful promotional sticker campaign? I wrote a free Special Report on Sticker Marketing that can get you started in the right direction. Here is the introduction and I hope you’ll then read more and take full advantage of this low cost, high impact marketing tool.
Are you looking for a promotional marketing medium that breaks through the clutter of today’s competitive market place, is hard to ignore or throw away, is viewed by the public as a “product” not an advertisement, and costs just pennies? It may sound too good to be true, but the fact is promotional stickers are working in this capacity for an increasing number of companies looking for creative, cost-effective ways to reach customers and prospects.
Do you attend trade shows? Do you sponsor events? Do you use direct mail? Do you have sales reps? If you are in business to make money you should not ignore the power and incredible value of this often overlooked and under-utilized promotional marketing product. “Stickers” aren’t just for kids anymore – they’re powerful sales tools that need to be a part of your marketing program.
This report was written to help you maximize the effectiveness of your promotional stickers. These are important considerations and tips when working on the design, printing, and distribution of any promotional sticker.