There are good customers and clients for any businesses. And then, there are the super fans and evangelists. Super fans can pledge their allegiance in a number of ways, most of which involve ink and branding and tattoos of some sort. On one end of the spectrum there is “ink” related to people writing about a brand on-line and off. On the more extreme end are people willing to permanently ink a brand tattoo on their physical body.
Branding and Tattoos as Promotional Stickers
In between the personal expressions and promotions of the two ink extremes fall promotional stickers. Brand stickers are non-permanent tattoos for personal objects (cars, laptops, equipment, etc..) Sticker branding and tattoos are still a personal badge worn with pride reflecting a particular relationship or endorsement. These brand tattoos in sticker form are a less permanent or extreme way to show connection and support. Properly designed custom stickers for brands also maximize exposure and impressions.
The idea for this post stemmed from an article titled; Forget bumper stickers, some Patriots fans express their loyalty to the team through tattoos. I think there is one very important take-away from this article on branding and tattoos as it relates to effective promotional stickers.
Brand Tattoos are Personal & You Need Options
Tattoos are very personal and thus one “size” (or design) does not fit all. Different fans have different relationships with a given brand. Individuals have different ideas of the degree and style in which their personal badges should be expressed. Businesses have much more control over the available styles, design and applications of stickers then they do for permanent tattoos. So, it is essential for brands and organizations to acknowledge the personal preferences of their fans and offer multiple options in their sticker campaigns (whether as free handouts or sale items).
For effective sticker campaigns it is essential that this sticker branding marketing tool is created FOR your fans, not based on your own advertising and signage. It can be helpful when creating promotional stickers to consider them like a body branded tattoo. The more you can dig into the personal options preferred by your best customers, fans and advocates the easier to create stickers that are displayed as badges and personal endorsements. Impressions, conversations and increased sales will follow naturally from effective sticker brand tattoos.
Jeff Nicholson is the founder and Creative Director at 
2 Responses
Does the musician Jeff Nich. have promotional stickers?
If so,
How do I buy them?
Jeff Nich’s band, The Thirsty Brothers has stickers if you’d like a few (no need to buy). Though perhaps you should skip the stickers and go straight to the tattoo? Be the first on your block (and in the world) to get a Jeff Nich tattoo. On a different front, Jeff’s book on promotional stickers is almost complete!