Someone just sent me a TED Video that led me to reflect on what I do for a living, and what I believe about what I do. On first glance someone might say that our company, Websticker “sells custom stickers”. Luckily, I think we do much more than that. Here’s a quick list of things I believe regarding my business. I’m sure there are more but, I think this covers the core reasons why I “do what I do”:
• I believe in individual freedom of speech, creativity and art.
• I believe in the power of stickers to express those messages and art, encourage discussion, promote, and build identity.
• I believe if you have something to say; a message worth consideration, art that should to be seen, a product or service that should to be tried… it should be presented in a strong, creative visual way and in a form that can spread and last as long as possible.
• I believe in quality and value… not in up-selling. What works best for a customer is what works best for me regardless of price or profit.
• I believe in my staff and the benefits of personal interaction. Just because something can be automated doesn’t mean it should be. Interaction builds trust and also maximizes effectiveness, power and value of the final custom product.
At Websticker our slogan is “when you want your name to stick”. Hopefully, that reflects what we believe – our company is not about just selling sticker, it is about helping people promote and spread their messages, products, art and brands with the best valued, sticky marketing medium available.
Watch this TedEd Video and then think about what you believe about your business and why it exists. Do you communicate those beliefs as strongly as you can? Does your mission statement accurately depict why you do what you do? How about a quick review – what do you believe?
Jeff Nicholson is the founder and Creative Director at 
