sticky business blog

Sticker postcards and sticker sheets are not only fun but a powerful marketing tool that delivers promotional stickers along with pertinent information on the backing paper. There are many benefits on marketing with Sticker Postcards and Sticker Sheets.

Why Sticker Postcards Really Deliver Marketing Value.

Of course, a key (and necessary) ingredient in marketing with postcard stickers or sheets is having effective back copy… or back printed graphics. Back copy can be printed in basic black ink or full (multi) color. The decision on which 2-sided sticker option is best will depend upon your vision, branding and budget.

Costs & Quantities:

If keeping your sticker cost down is a deciding factor, we highly suggest keeping to basic black ink on back printing for orders less than 10k stickers. This allows us to either screen or digitally print the sticker side and then screen print black on the backing paper. If you require multi-colored printing on the liner side of the sticker, the only printing method available is offset printing. Offset printing is the more expensive option at lower quantities but becomes the viable choice when printing over 10k.

Sticker Back Printing Design Tip:

If your vision or branding means multiple colors are needed or desired for your backing paper make sure it is very clear that one side is a sticker – a sticker with value that should be peeled off and applied somewhere. An effective design and layout of a 2-sided promotional sticker piece like this is essential.

It should be obvious what the piece is and what they should do with it. Ignoring it or throwing it in the trash should not be an option. Maximizing the use of color can leave a powerful impression or it can be busy and confusing with the recipient somehow missing the fact that they were given a nice free gift (sticker/badge) to stick on their water bottle or laptop.

Websticker offers free design and consulting on all sticker projects. Please contact us for any questions or advise on optimizing backing paper printing or anything promotional sticker related. We are here to help you maximize the effectiveness of marketing from all sides of the sticker medium.

Jeff Nicholson

Jeff Nicholson is the founder and Creative Director at Freely Creative, Inc. and Websticker, a sticker marketing company specializing in the design and production of custom stickers, decals, labels and magnets. He is the author of Stick This! Using Promotional Stickers To Build Identity, Create Word Of Mouth and Grow Sales.

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