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I could talk about promotional stickers design all day (and sometimes do), but at the core of what makes for effective, cool sticker designs is a fairly simple notion…

The best, most effective and cool sticker designs also are badges – A badge that fans and customers want to show off and be associated with.

“It’s not about the sticker design being cool, it’s about the person who wants to display the sticker believing the sticker makes them cool.”

Stickers stick but badges brag. Combine those two concepts to create cool sticker designs that maximize exposure and word of mouth marketing.

More…

Peruse our Sticker Gallery

The Best Promotional Stickers Are Badges, Not Signs

Good Promo Stickers Need A Core Connecting Concept

Jeff Nicholson

Jeff Nicholson is the founder and Creative Director at Freely Creative, Inc. and Websticker, a sticker marketing company specializing in the design and production of custom stickers, decals, labels and magnets. He is the author of Stick This! Using Promotional Stickers To Build Identity, Create Word Of Mouth and Grow Sales.

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