I often talk about the low-cost high impact power of promotional stickers for cars – thousands of mini-billboards making impressions on the masses. But, we shouldn’t forget that all promotional stickers are not small or printed by the thousands. Thinking beyond the bumper, custom floor stickers (and wall decals) can also be used creatively to make very big impressions.
With today’s digital technologies and multiple options for materials and adhesives almost anything is possible. You’ve probably seen buses, trucks, and even buildings covered with full color graphics and scenes, but custom floor stickers and wall decals don’t need to be that large to have a huge impact. Check out this simple Duracell Sticker used to create the illusion that their batteries were powering an escalator.
Can you think of any “illusions” for walls or floors that could grab attention about your business or product? Or maybe some giant pictures or graphics that could enhance the theme or fun of your store or office? Custom floor stickers and decals are available with non-skid surfaces and removable adhesives. Custom wall decals also have a removable adhesive for temporary campaigns or display. If you need to flush out ideas or check pricing please contact Websticker or your marketing agency of choice.
Jeff Nicholson is the founder and Creative Director at 
4 Responses
If done correctly – these 3D FloorGraphics get your attention within a split second and it´s fun to take photos while standing on them 🙂
Just love ´em …. see what this german company Shapeshifter Media does -> http://www.flickr.com/photos/shapeshiftermedia/sets/72157619229450750/
sticker are one of the cheapest car accessories but they are very stylish and eye catching.
Here's another example of large stickers reinforcing an ad message and building identity. Nice work Southwest Airlines: http://www.jaunted.com/story/2010/5/27/81133/3806/travel/Southwest+Plays+with+Stickers+to+Keep+Bags+Flying+Free
Trompe l'oeil stickers . . . I love it!
I've seen the back of busses covered with such stickers. They look much cleaner and are more catchy than the old cardboard ad in a panel on the side of the bus. And we all know the back of the bus gets seen more than the side – more impressions for the advertiser!