sticky business blog

Custom Static Cling Stickers – What You Need To Know

Static Cling Window StickersWe don’t have a lot of information about custom static cling stickers on our website, however interest and popularity in window clings for cars seems to be increasing and new static cling decals printing capabilities have been added in our factory.

I’ve written in the past that I don’t think static cling stickers are the most effective option for cars (I’ve shared my opinion below). Tinted windows, shorter life spans, and weak visibility are just a few issues with car static stickers. But, custom static cling stickers can be very effective for Point Of Purchase (POP) displays and temporary window signage. You can review a list of available custom static stickers and static cling decals below.

Are custom static cling stickers the best product for your needs?

Static Stickers Tip #1: If you are trying to maximize exposure over an extended period of time chances are there are less costly and better suited options than custom static cling stickers. White Vinyl and Clear Polyester are available with varying degrees of adhesive and can help avoid some of the problems associated with car static stickers.

Static Stickers Tip #2: All static cling decals & stickers are not created equal. There are varying shelf lives for static cling material. One factory we know uses a material that holds it’s static charge for six months while still on the backing paper – another factory has a two year shelf life on the static cling material. This is obviously important if static window clings for cars are being sold as product or distributed over a period of time. You could buy a one-year supply of static cling stickers for a college bookstore, and 7 months later you may be selling a product that no longer “clings” properly. Make sure you ask about the shelf life when purchasing custom static cling decals and don’t buy a multi-year supply.

Static Stickers Tip #3: There are some essential things to keep in mind when designing static window clings for cars. Needing static on the face of the sticker requires that cling decals be custom printed in reverse on a clear static material. This brings up the need to be very cognizant when designing static decals of how they will present while on the backing paper (backwards) and what inks and colors will allow the image to be seen (not translucent) once applied to a window.

These custom static stickers printing tips may sound straightforward and obvious, but an amazing number of organizations still remain unaware of the prevalence of tinted windows, the need for white ink on clear material, and the availability of removable vinyl adhesives that can eliminate the need and risks associated with custom static cling decals. I recently wrote about a static college sticker I received that made every mistake and was still being handed out to students and parents… not increasing visibility and pride, but damaging their brand.

 


 

Partial list of custom static cling stickers available through Websticker:

  • Window Clings for Cars w/ static on the face for inside window applications
  • Static Cling Stickers w/ static on back for use on smooth products, not cars
  • White Static Cling Stickers w/ static on back (for indoor POP, product, or mirror applications only)
  • Double Sided Static Window Cling Decals for store windows (promotions visible when entering or leaving)
  • Service / Oil Change Static Cling Decals w/ write on panel
  • Parking Permits on Clear Static Stickers for inside window application w/ numbering available
  • Ultra Removable Clear or White Vinyl – It’s not static cling but an excellent alternative for many uses where outdoor applications and adhesive on the back is preferable.

Need a quote on custom static cling stickers? Want to talk about effective design for static cling decals? Or, how about alternative sticky products that may be stronger or a better value? Contact Us!

 


My Opinion On Window Clings For Cars

example of why white ink is needed when printing custom static cling stickers, static cling decals, or any clear window stickers & decalsI’m not a big fan of static cling stickers and window clings for cars. Static vinyl is usually not the right promotional choice for a company, school or organization looking for free exposure or a branded stickers to sell.

Yes, white or clear vinyl with static cling on the back is great for temporary advertising and information when adhesives could mar product. Static cling material works well for computer screens, televisions, appliances, cooler doors – any smooth surfaced product where point of purchase promotions or product features can be communicated (and removed) easily.

But for clear stickers on car windows, whether you are a school, a business, a non-profit or anyone, just say “NO” to window static cling stickers and static cling decals. Here’s why:

• Static stickers & static decals must be printed on clear vinyl material and have the static on the face. The only location that these can be applied is on the inside of a window. If they were applied to the outside of a window they will fly off. Inside application of car static stickers severely limits the possible applications (and promotional exposure) of the custom stickers. They can’t be put on cargo boxes, skateboards, laptops, bumpers, notebooks, water bottles… nowhere but windows.

• They cost more than white vinyl with removable adhesive and also usually require an added color (white) to cut down on translucence and weaker visibility. Many car windows are tinted and therefore static cling stickers can be difficult (sometimes impossible) to see. And, as mentioned above, static cling stickers do not have as long a shelf life as stickers with removable adhesive.

A question I often ask businesses thinking about custom static cling stickers for cars is;

“if you are trying to maximize exposure, why make your stickers more difficult to put on, more difficult for the public to see, and easier to remove?”

At Websticker we hear all the time, “our customers don’t want to damage their cars with bumper sticker adhesives”. I explain that there are many adhesive options that are removable or even “ultra removable”. No damage, less costly, and a much more effective custom window stickers and promotional stickers.

If you are considering static cling decals for cars let us show you some cost effective alternatives. If you are in need of static cling stickers for point of purchase signage or information contact us for great pricing and personal service.

author avatar
Jeff Nicholson
Jeff Nicholson is the founder and Creative Director at Freely Creative, Inc. and Websticker, a sticker marketing company specializing in the design and production of custom stickers, decals, labels and magnets. He is the author of Stick This! Using Promotional Stickers To Build Identity, Create Word Of Mouth and Grow Sales.

Bio

Jeff Nicholson is the Chief Creative and Lead Sticker Expert at Websticker.Jeff Nicholson is the founder and Creative Director at Websticker, a marketing company specializing in the design & production of promotional stickers, decals and labels. 

An authority on marketing with stickers, Jeff has been a pioneer in the creative use of custom stickers by brands and businesses to connect with customers and prospects. Jeff is the author of Stick This! Using Promotional Stickers To Build Identity, Create Word Of Mouth and Grow Sales. 

comments

Leave a Reply

Your email address will not be published. Required fields are marked *

bestseller

popular posts

reviews

Lesley Clark, Jeff Nicholson, Brian Neilson, Chris DeRienzo at Websticker

Subscribe To Our Newsletter

Join our mailing list to receive Sticky Business News with the latest articles, tips, specials & updates from Websticker.

You have successfully subscribed. Thanks!