Though promotional stickers are already one of the lowest cost marketing tools available, it certainly doesn’t hurt to have them be an even better value, or perhaps even be paid for outright. I’m not talking about anything illegal or cutting quality down to the point of the stickers falling apart. No, I’m talking about utilizing sticker back printing. More specifically, selling the ad space on the back of your custom stickers to a strategic partner for one of the best custom sticker deals and marketing mediums available.
The backing paper of a sticker is a great place to pass on more information, coupons, contests, etc. but not every company needs that space. Perhaps you are sending the custom stickers as part of a mailing or catalogue, or handing them out at your shop or at a special event. Chances are there is another business that would love to target a message or special offer to that same market. So, why not have them hop aboard the back side of your promotional sticker with a custom sticker deal they can’t refuse?
If appropriate they could even add a separate sticker to the front and share in the costs. A custom sticker sheet can add value to the recipient giving them more choices. Everyone wins with these cooperative marketing custom sticker deals.
Let’s face it getting a coupon or message directly into the hands of your target market is going to be much more effective than other forms of cluttered media ads. So grab a friend (strategic partner) and split the costs of promoting with stickers. Or, take advantage of some coop funds and put the money towards a cooperative marketing tool that can keep on giving even after initial impressions, by transitioning the stickers into low-cost mini-billboards.
For more information on back copy printing and ideas on maximizing business exposure with promotional stickers check out this special promotional sticker report. Then go stick it!
Jeff Nicholson is the founder and Creative Director at 
One Response
To Whom it may concern
Could you send me a price list of how much your promotional stickers would be for my eco friendly cleaning company.
Go to my website and take a look at my logo.
Give me some ideas of what you can do for me.
James Feldberg
604 942 4965