While it’s true that promotional stickers help engage your customers with your brand, there’s a way to make it even more effective – by involving customers in the sticker design process. In fact, the stickers themselves are a gift to your customers, so the process needs to be executed differently than other forms of marketing. Using stickers in your marketing campaign is all about them and how they identify with your business. Allowing customers to contribute for best sticker design heightens their awareness of your business and personalizes their experience. Here are some ways to engage customers for the best sticker designs:
Give Them Sticker Options
Everything you do for sticker design will mean nothing if your fans don’t like them. After the stickers are distributed, it’s up to your fans to choose to use them or not. Sometimes, it’s better to give people options and allow them to choose between a few designs. Letting your customers choose the sticker designs will give your designers a chance to create stickers that people will spread.
Run Contests
Holding a contest is a great way to get people’s feedback about sticker designs. Social media platforms make this easier than ever! In addition to simply asking them which sticker design they like best, you can also ask them to explain why they chose the sticker designs they did. This will help you gather insight into what works best for your customers and what doesn’t.
Besides showing them a few of the best sticker designs that your team came up with, you also may want to run a contest asking people to submit customer designs of their own. If the sticker design was actually created by your fans, this helps to encourage sticker distribution even further! It will also help give your design team inspiration when coming up with best future sticker designs.
Building Community
No matter how you decide to involve your customers when asking their opinions on best sticker design, it will go a long way in cultivating relationships between your brand and your fans. When people are asked to provide their opinions, they feel valued and engaged with your brand which helps turn them into long-term customers.
The sticker design process will expose more people to your business. When utilizing social media to run contests, it creates buzz around your brand. You can even offer prizes if you wish! This will raise awareness for your brand before the best sticker designs are even ready for distribution, which also builds community. So, when you design stickers for your next campaign, you should definitely consider involving your customers in the process.
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Jeff Nicholson is the founder and Creative Director at 
