Before You Begin To Design A Sticker…
Leave enough time
Frequently sticker design suffers and money is wasted due to people putting off the sticker design and ordering until “I need them yesterday”. Production generally takes 3-7 days but you also need time to review ideas, consider manufacturer recommendations, and prepare optimized sticker designs.
what are your goals
What is your purpose for making stickers… building identity, advertising a specific event or product, pointing people to a web site…? Where do you ideally see the stickers being applied; to a car, to a helmet, to computers or equipment? How will you be distributing the stickers; in the mail, as a hand out at trade shows or special events, included with products, sold as a product itself…? Your answers will affect the size and how you design your custom stickers – be as specific as possible. You don’t want to have finished stickers before you realize “oh no, it won’t fit in the envelope”, or “oh no, the adhesive isn’t holding the stickers on our equipment”.
look around and research
What are other people in your industry using for promotional stickers? Are they effectively using custom transfer decals as product, sticker postcards, fun die-cut car stickers, or something else? What isn’t being done that may be effective? What stickers do you see out on the highway, at trade shows, or for sale on-line – why are they there – why do they work (or not work)? How can you do something powerful and unique while still effectively tying in with your other marketing efforts? How can you create a custom badge/sticker that your customers are proud to display?
When You Design Your Sticker…
keep it simple!
A sticker design needs to convey a message quickly, clearly, and often from a distance. Beware of small details, intricate graphics, and more than one simple message/image. Stickers are not newspaper ads. View them as very small billboards – design a sticker with a clear logo, “headline” or graphic.
bigger isn’t always better
Large custom stickers don’t work for certain applications. The bigger the sticker the easier to see, right? True, but a promotional sticker won’t be seen by anyone if it is never applied. Put big car sticker designs on your company vehicles but give customers a sticker that they are willing and apt to apply somewhere visible to the masses.
A sticker’s visual appeal and impact is substantially increased when designs are cut to shape (something other than a square or rectangle). Circles and ovals are commonly used for sticker designs and often have no added cost, and any custom shape is possible with the use of a die. A die is usually well worth the one-time fee in creating a unique sticker that stands out and has a higher perceived value.
consider back copy
If you are creating a promotional sticker, why waste the blank space on the back of the sticker decals? Use printing on the back of stickers it for advertising, coupons, news, postcard copy, coop ads… any information you want to get into the hands of your prospects and/or customers.
think in reverse
Just because you are printing on white vinyl doesn’t mean the background of the sticker needs to be white. For a one color decal or sticker design use a printed color as the background and leave the copy white for more contrast and more appealing design.
make it clear?
If you are designing a sticker on clear material for application to windows, it needs white ink! White reflects light (more visible) while darker colors are translucent and blend with the dark window background. In my opinion, sticker designs on white vinyl are more visually effective than clear material in 90% of the cases. In many cases vinyl transfer stickers are an effective alternative.
How Sticky Do You Want It?
Depending on your purposes, stickers can come with ultra-removable adhesive on up to a super aggressive adhesive. Static decals have no adhesive - although for the added price, and limited applications, these are seldom necessary. We also do not recommend stickers with adhesive "on the face" for inside window applications. These have more limited applications, are harder to apply, and usually not necessary.
For more information about effective sticker design, valuable info and sticker design ideas, check out the free special report; Maximizing the Power of Promotional Stickers which covers what promo stickers can do for you, designing your sticker, utilizing back copy, and producing & purchasing your stickers. Or, for the ultimate guide to marketing with stickers check out Jeff's book; Stick This - Using Promotional Stickers To Build Identity, Create Word Of Mouth and Grow Sales
Share your rough ideas, logos, and goals with our Design Team here at Websticker. We can advise, offer new ideas and get you pricing at no charge – Contact us. You are under no obligation to buy from Websticker and will not be added to any mailing list.