Although there is definitely a place for our stock shaped stickers, the investment of Custom Shaped Die Cut Stickers can really pay off! One of our favorite customers, Chris Bucci, from Heart stickers would agree with this whole ‘heartedly’!
He had tested a variety of designs in selling his stickers and would admit that he has stacks of old, unsold, stickers. After creating, producing and testing hundreds of sticker designs, his most successful stickers were Die Cut.
One of Chris’ successful stickers was born from making a rectangular shaped sticker that he could not sell or even give away. I cannot imagine that, but….I digress… After someone made the suggestion to cut around the shape on the rectangle, it was a game changer and these stickers suddenly became more desirable and marketable! Cool beans!
Something to keep in mind when you are creating your custom sticker design, is that even though there is an initial cost involved in making the die to cut your sticker to shape, this is a one time fee and the result is that you create an awesome, more eye catching marketing tool, hence, the POWER OF SHAPE!
Jeff Nicholson is the founder and Creative Director at 
