What’s great about a promotional sticker is that it’s viewed as a product and not as an advertisement. People claim to hate advertisements, but we know that many of these same people love free “stuff”. If you’re looking for a fun and cost effective way to reach existing customers and new prospects, make promotional stickers available anywhere your target audience will grab them.
Top Places To Distribute Your Promotional Stickers:
In store or office
Let’s start with your existing customers. When they make a purchase in your store, be sure to put your sticker in the bag along with their purchase and ask them to display it somewhere. It never hurts to ask! If someone is just browsing and doesn’t make a purchase, you can still hand them a sticker on their way out. The same rule applies for service based businesses. Thank a client/customer for stopping in and send them on their way with your custom promotional sticker.
In packages
Many businesses today don’t have physical locations that customers visit. If you operate an e-commerce establishment and ship out your products, you can put a sticker in the box along with the product and packaging. You can also “decorate” the package itself with your stickers or custom packing tape. This increases the visibility of your brand as the package makes its way from your distribution facility to the home or office of the recipient. When the box arrives, the recipient immediately knows where it came from.
Trade shows
Industry trade shows are the perfect place to distribute your sticker to members of your target audience. To increase the chances of people wearing your sticker at the trade show (if that is the purpose of the sticker), you can make a contest out of it. For example, people found wearing your sticker throughout the trade show will be randomly selected to win a prize.
Events
Your business may attend plenty of events other than trade shows, including sponsored events, conferences, etc. Hand out your sticker to anyone that expresses interest in your company and its products/services. Don’t be shy about it.
Direct mail
Direct mail may seem like an outdated marketing method but there’s plenty of evidence that it still works! People are still checking their mailboxes every day and direct mail pieces are one more marketing touchpoint to keep your brand top of mind. Stickers are a great way to make your direct mail piece more “fun”! A creative, funny, well-designed sticker is a great attention-grabber amidst all of the other mail that people receive on a daily basis. Make it even more powerful with a sticker postcard.
Anywhere else your salespeople go
Where do your salespeople or other employees hand out their business cards? Why not ask them to start handing out your stickers as well? Or, how about making your business card a sticker business card?
There is really no limit when it comes to where, when, or how you should distribute your promotional stickers. Stickers aren’t doing any good sitting in a box behind your desk! Hand out your stickers whenever the opportunity presents itself in order to increase brand awareness and visibility among your target audience and beyond.
Jeff Nicholson is the founder and Creative Director at 
