It may seem obvious that promo stickers and promotional products for small business are more than commodities. But, more and more promotional printing companies and promo product distributors are missing the “promotional” part of promotional products for small business. The focus seems to be moving away from the art, the design, and marketing effectiveness towards the numbers – costs and quantities.
One meaning of “commodity” according to Webster’s is “a mass-produced unspecialized product.” Promo products for small business should be, well… promotional. That’s the point. In my opinion, to be promotionally effective, art matters, design matters, professional opinion matters, quality matters, distribution matters… it’s not just about how cheaply and how fast you can get promo products in your hands or into customer’s hands.
Sure, in some instances there is a place for quick and cheap. But, if the purpose is long term promotion of a small business building identity, advertising, starting conversations… then of course, design and quality are essential as they represent who you are (your identity) as a small business. If the product or service you sell is not shabby, cheap, or cheesy, it’s best to make sure your promo stickers and products aren’t perceived that way as well.
The Durability Of Your Promo Stickers Reflects Durability of Your Brand
When buying promotional products and promo stickers for your small business make sure someone is helping advise, choose and design a product that is truly promotional. Unfortunately, for many online printers and distributors it is more about moving and profiting from a commodity product than helping your small business succeed.
Websticker can help advise, design and produce any high quality, custom promo products but we are especially focused on custom promo stickers as we feel they are one of the best marketing values available.
Jeff Nicholson is the founder and Creative Director at 
